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PHTA International Awards of Excellence  

Submission Deadline: July 15

We are now accepting submissions for the 2024 PHTA International Awards of Excellence. The PHTA Awards of Excellence program is one of the largest, most well-renowned design competitions in the industry recognizing pool and hot tub installations. Each year, hundreds of entries showcasing beauty, creativity, and innovation are submitted by builders around the world. With unlimited national, local, and international exposure opportunities and industry recognition, the International Awards of Excellence is the one design competition you can’t afford to miss! Open to PHTA members only.


PHTA Webinar: Defensive Plays for the Pool Business Owner  

July 17 | Virtual
12 p.m. - 1 p.m. ET

This webinar will highlight defensive strategies every pool business owner should know and use on the daily to stay ahead of the game! In the same vein as teach a man to fish and he will never starve, the philosophy here is to Build Better PEOPLE who in turn will build better pools. This webinar will delve into topics such as defining a Director of Operations, resetting the expectation of loyalty and pride in working for your company, and developing a bill of rights every person working for you can be proud of every day.


NDPA Webinar: US National Water Safety Action Plan 1-Year Anniversary  

July 24 | Virtual
1 p.m. - 2 p.m. ET

The first-ever US National Water Safety Action Plan (USNWSAP) was launched in the summer of 2023. This plan is designed to outline recommendations for action at the community, county, and state levels, while also providing national implications. The 10-year plan provides resources for local and state action in water safety. Join the steering committee and experts as we reflect on the first year of implementation, share new updates and resources, and discuss the plan's next steps.


C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools  

August 5-8 | Virtual
4 p.m. - 8 p.m. ET
24 hours | 2.4 IACET CEUs | 24 PHTA CEUs
$2,090 PHTA Member / $2,590 Non-member

This comprehensive construction school is one of two courses that satisfy the education requirement to sit for CBP exam. Attendees spend four evenings with a team of expert faculty learning all of the necessary disciplines for building a structurally sound water vessel. Topics covered include site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking. This program is designed to move each student through all phases of concrete pool construction in great detail, unlike anything else offered in the industry. This is a required course to become a Certified Builder Professional.

NEW! This session of C201 will be available in both English and Spanish. When registering, please select English or Spanish for both the course and the manual. Those who select the Spanish course will be listening to a Spanish-speaking interpreter who will translate the instructors in real time. The CBP Exam is also now available in Spanish.
¡NUEVO! Esta sesión de C201 estará disponible en inglés y español. Cuando estes registrando, por favor de seleccionar ingles o español por ambos cursos y el manual. Esos quien escogen el curso en español estarán escuchando a un intérprete que habla español que estará traduciendo a los instructores en tiempo real. El examen CBP ahora también está disponible en español.

Registration Deadline: 9 a.m. ET on August 5

*Virtual Training Information: The live virtual classroom portion of this course will be 16 hours. Additional homework and supplemental studies will be included in the curriculum for students to complete the course.


PHTA Webinar: Spa Water Chemistry: It's Not Just a Little Pool  

August 21 | Virtual
12 p.m. - 1 p.m. ET

This webinar will focus on nuances of spa water chemistry, highlighting the differences in chemistry between spas and pools. Topics of discussion will include the impact of aeration, volume, temperature, and bather load as well as the challenges associated with balancing in a hot water environment. Recreational water illnesses common to spas will also be discussed, with a focus on how to prevent problems from occurring.


CONSPA 10th Annual Charity Golf Tournament  

September 10 | Oxford, CT

The Connecticut Spa & Pool Association (CONSPA) is hosting its 10th Annual Charity Golf Tournament at The Golf Club at Oxford Greens in Oxford, CT.


GENESIS® E211: Fluid Hydraulics for Pools & Spas  

September 16-19 | Virtual
6 p.m. - 10 p.m. ET
16 hours | 1.6 IACET | 16 PHTA CEUs
$1,690 PHTA Member | $2,190 Non-Member

During this session, you will develop a basic understanding of the hydraulic principles in order to design more efficient and serviceable hydraulic systems. This class is required education for the Advanced CBP certification.


PHTA Webinar: Maximize Revenue in Retail with BioLab  

September 18 | Virtual
12 p.m. - 1 p.m. ET

How can pool and spa retailers strengthen their showroom design — including their product selection — to increase profits and make the customer’s shopping experience more enjoyable than ever? Ted Lawrence, a well-known retail specialist with over 30 years of experience in the pool and spa industry, discusses best practices to maximize your retail sales. Not only will he suggest new products to increase revenues, he will discuss product placement, of both new and tried-and-true products, within your store to make the most of your retail square footage and warehouse space.


PHTA Midwest Chapter September Dinner Meeting  

September 18 | Schaumburg, IL
5:30 p.m. - 8:30 p.m. CT
$35 PHTA Member | $45 Non-Member

Join the PHTA Midwest Chapter at Westwood Tavern & Tap for their September Dinner Meeting. Guest speaker Phil Beckerman will discuss "Navigating the Future: AI's Role in Revolutionizing Pool & Hot Tub Sales."


PHTA Midwest Chapter 2024 Awards  

Submission Deadline: September 30

The PHTA Midwest Chapter annually recognizes and rewards Midwest pool and spa companies who represent our industry, through their projects and services, with the highest level of professionalism. Our Gold Standard of Excellence design and construction awards were developed with an interest in showcasing beautiful and creative projects, built by PHTA member companies that adhere to accepted construction methods and PHTA standards. Our Superior Service Award was developed to recognize those PHTA member companies who strive for, and achieve, excellence in all levels of customer service. Our Retail Excellence award was developed with an interest in showcasing the most professional brick and mortar retail stores operated by PHTA member companies. Open to PHTA members in the Midwest, North Central, Central States, Mid-South, Mid-Tennessee, Ohio, Kentucky, Indiana, and Michigan Chapters.


GENESIS® D265: Master Designer Methods: Crafting the Outdoor Space as a Living Art Form  

October 2-3 | Nashville, TN
8:30 a.m. - 5:30 p.m. CT
16 hours | 1.6 IACET CEUs | 16 PHTA CEUs
$1,690 PHTA Member / $2,190 Non-member

Foresight is an essential component of good design. In this course, you will retrain how you think of water vessel design by changing the sequence of designing outdoor improvements first, and integrating the pool last. This course will challenge your design approach with a landscape-based process that considers the functionality of the entire space first. The course lecture and projects will focus on sightlines, living spaces, traffic flow, special considerations, and more, and will help you create beautiful designs with high functionality. This is a required course to become a Certified Master Pool Builder & Design Professional.


GENESIS® E245: Standards, Codes, and Ordinances; A Builder's Guide to Proper Implementation  

October 7 & 9 | Virtual
6 p.m. - 10 p.m. ET
8 hours | 0.8 IACET | 8 PHTA CEUs
$699 PHTA Member | $999 Non-Member

Codes and standards come at us from all sides, it seems, and every year or so those codes and standards are updated, creating a feeling of being lost in the woods for contractors, designers, enforcement, and permitting agencies. In this course, we’ll differentiate between codes, standards, and ordinances. Examine what these documents require of all parties affected by them and conclude with providing background and intent on the provisions within these documents. This is a required course to become a Certified Expert Pool Builder & Design Professional.


GENESIS® C410: Advanced Pool Construction  

October 8 & 10 | Virtual
6 p.m. - 10 p.m. ET
8 hours | 0.8 IACET | 8 PHTA CEUs
$699 PHTA Member | $999 Non-Member

This course is an advanced construction school intended to discuss advanced soil mechanics, difficult site solutions, and more advanced concrete science than presented in the basic C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools. The course also delves into alternative pool construction materials, major defect repair, and the rehabilitation of old pools. This is a required course to become a Certified Master Pool Builder & Design Professional.


Equip Exposition  

October 15-18 | Louisville, KY

Equip Exposition is the annual event dedicated to growing landscapers’, hardscapers’, manufacturers’, and dealers’ businesses. Find the latest and greatest products across 1,000 exhibits and pit them against each other. Featuring new courses from GENESIS®.


PHTA Webinar: How to Increase Revenue Per Square Foot  

October 16 | Virtual
12 p.m. - 1 p.m. ET

You pay for every square foot of your showroom and you expect a return on that investment. But have you ever thought about the EXPERIENCE per square foot? Showroom layout affects how shoppers engage with your products. It influences what they notice, what you sell, what you add on. It may even mean leaving some space open so shoppers can stand back and appreciate everything else. Join PHTA for a panel discussion with showroom and square foot ROI subject matter experts from LOU, Watkins Manufacturing, and BioLab.


PHTA Webinar: Natural Swimming Pools - A Nature-Based Solution to Swimming Pools  

November 6 | Virtual
12 p.m. - 1 p.m. ET

Attendees will be shown how all types and methods of construction can be employed in construction of a natural swimming pool (NSP) and, depending on the "look" the client is wanting to achieve, the NSP can look just like a regular pool or can be designed with the aesthetic look of a pond with flourishing aquatic plants. The business opportunity is bright for pool builders, landscape architects, and designers who embrace an understanding of NSPs. With more clients seeking environmentally sustainable options to support their green-living lifestyle, NSPs provide a means to address the outdoor living spaces needs of this expanding demographic. Attendees will be provided information to assist in estimating NSP projects and the costs associated with building different sizes and types of NSPs. Bottom line, a professionally designed and properly equipped NSP will cost slightly more to install than a chemically treated pool of the same size, but the value these environments create is immeasurable. This course will provide the attendees with the information YOU need to know for planning and integrating a natural swimming pond or natural swimming pool into their clients' project.


International Pool | Spa | Patio Expo  

November 9-14 | Dallas, TX

The International Pool | Spa | Patio Expo™, co-located with Deck Expo (PSP/Deck Expo) is where all segments of the industry (pool, spa, patio, decking, and outdoor living) gather to stay well-informed of the trends, market directions, and technology. The event offers industry professionals a large selection of educational sessions, an expo hall, and various networking opportunities.


C260: GENESIS® CONSTRUCTION SCHOOL: Vinyl Liner/Fiberglass Pools  

December 9-12 | Virtual
6 p.m. - 10 p.m. ET
24 hours | 2.4 IACET CEUs | 24 PHTA CEUs
$2,090 PHTA Member / $2,590 Non-member

This comprehensive construction school is one of two courses that satisfy the education requirement to sit for CBP exam. Whether a pool is concrete, vinyl liner, or fiberglass, the necessities of a properly executed project remain the same. The water vessel requires correct hydraulics, proper installation, code compliance, and a desired aesthetic. To meet the educational demands of an increasing market, GENESIS now offers a 24-hour Vinyl Liner / Fiberglass Pool Construction School.

*Virtual Training Information: The live virtual classroom portion of this course will be 16 hours. Additional homework and supplemental studies will be included in the curriculum for students to complete the course.


 

Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • WatkinsWellness
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