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PHTA & GENESIS Road Show at Heritage Supply Group

PHTA & GENESIS Road Show at Heritage Supply Group

location icon McKinney, TX
calendar icon April 7-9, 2025

Heritage Pool Supply logo

 

Discover the Future of Pool & Spa Remodeling

Join us for a transformative 3-day conference at the stunning Heritage Supply Group facilities in McKinney, TX. Immerse yourself in the groundbreaking C281: GENESIS® CONSTRUCTION SCHOOL: Pool & Spa Remodeling Workshop, led by industry-renowned experts, all while networking with peers, enjoying some down-time getting to know instructors and elevating your knowledge-base.

In-Depth C281 Course: Gain valuable insights into reimagining pool and spa remodeling with expert guidance.

Networking Opportunities: Connect with industry peers, share ideas, and build lasting relationships.

Inspiring Campus: Experience the state-of-the-art Heritage Supply Group facilities.

Don't miss this opportunity to elevate your skills and stay ahead of the curve in the pool and spa industry.

Register Now

 

Day 1 and 2: April 7-8, 2025

C281: GENESIS® CONSTRUCTION SCHOOL: Pool & Spa Remodeling

Learning Objectives

  • Navigate what can and cannot be salvaged, and how to turn them into wins for your customers.
  • Troubleshoot existing failures with fixes that will last.
  • Learn how you can add to an existing project properly, so that it doesn't fail.
  • Discuss how you can take the project from "just an upgrade" to an expansion of your client's dreams (and your bottom line).
  • Explore how to strengthen your reputation as a remodeler and expand your business.

Description
Taking on a remodeling project can be a rewarding undertaking. But turning the outdated into outstanding can also be frustrating and confining as you build on an existing project. In this newly developed course, you will learn how to navigate real-life remodeling obstacles from the construction, engineering, and design points of view. You'll learn how to troubleshoot existing problems, how to bond new materials to old, how to blend new trends to existing fixtures, and how to transform a space and give it that WOW factor that is your style.

Learners will also gain insight on serving as a consultant to their remodel customers. You'll learn how to: assess the current pool, set expectations while incorporating your client's vision, prioritize project needs vs. wants, and how to expand your business with transformational makeovers that you're proud of.

So, before you grab your sledgehammer, join us and learn how to breathe new life into the obsolete.

Hours
1.6 IACET CEUs / 17.75 PHTA CEUs

Day 3: April 9, 2025

Special Educational Offering from Heritage Pools

Why a Digital Transformation is Crucial for Enhancing Customer/Distributor Relationships in the Swimming Pool Industry / Noble Tile and Hardscapes Remodel and Renovation Products & Facility Tour

“You can always call the branch” - Digital transformation is likely to change how customers interact with distributors, but it's more about enhancing and streamlining those interactions rather than completely replacing them. Digital transformation is crucial for enhancing customer relationships in distribution because it enables all companies to leverage data-driven insights, streamline operations, and improve communication. By adopting advanced technologies like distributor websites and mobile Apps, CRM and ERP integrations, AI, and analytics, distributors gain a deeper understanding of their customer needs, personalize interactions, and respond more quickly to customer and market demands. This transformation not only enhances customer satisfaction but also fosters greater efficiency and agility within the supply chain, ultimately driving customer growth and a competitive advantage in a rapidly evolving marketplace.

Noble Tile, Heritage’s exclusive brand of Tile and Hardscapes has over 30 years’ experience of providing the pool industry with superior service and products. Since 1987 Noble Tile Supply has been distributing swimming pool tile and many other pool and spa construction materials. With locations in Dallas, Houston, Phoenix, Tampa, and Tucson, Noble Tile covers the U.S. and is a leader in the pool industry.

 

Speakers

Speaker 3

Terry Brannon, P.E.
Engineering Faculty Chair
Founder-Emeritus

The Brannon Corporation

Speaker 3

Ken Milbery
Waterproofing & Tile Installation Faculty Advisor
Director of Technical Services

Lunada Bay Tile

Speaker 3

Kirk Bianchi
Design Faculty Advisor
Owner / Designer

Bianchi Design

 

Schedule

Tuesday, April 8, 2025

7:15 am – 8:00 am
Check-in and Networking Coffee

8:00 am – 12:00 pm
GENESIS® C281 Course

12:00 pm ndash; 1:00 pm
Lunch Provided

1:00 pm – 5:00 pm
GENESIS® C281 Course

5:00 pm – 8:00 pm
Heritage Hosted Social Event / Dinner

Wednesday, April 9, 2025

7:30 am – 8:00 am
Check-in and Networking Coffee

8:00 am – 12:00 pm
GENESIS® C281 Course

12:00 pm – 1:00 pm
Lunch Provided

1:00 pm – 5:00 pm
GENESIS® C281 Course

Thursday, April 10, 2025

8:00 am – 8:30 am
Check-in and Networking Coffee

8:30 am – 11:30 am
Heritage Pool Supply Group Session & Facility Tour

 

Venue

Heritage Pool Supply Group, Inc.
7440 State Highway 121
McKinney, Texas 75070

Building image

Building image

 

Sponsor

Heritage Pool Supply Group

A Leader in Pool Supply Distribution

Heritage Pool Supply logo

Heritage Pool Supply Group has formed a network of the best independent distributors who provide exceptional customer service while increasing our value as a trusted growth partner to top manufacturers. Their mission is to help companies achieve new heights and provide opportunities for all employees to grow, thrive, and advance.

 

Registration

Seminar Pricing: $2,090 PHTA Member / $2,590 Non-member

Click Here to Register

 

Contact

Contact Information: Questions? Contact Lisa Ryckeley our GENESIS® Concierge: lryckeley@phta.org

Industry-Leading Partners:

Learn from experts at renowned companies like Pentair Pool, Heritage Pool Supply, Biolab, Hayward, FLUIDRA, and Lunada Bay Tile.

 

BioLab logo
Fluidra logo
Hayward logo
Heritage logo
Lunada logo
Pentair logo

Have a Question?

Contact Lisa Ryckeley our GENESIS® Concierge: lryckeley@phta.org

 

Presented by:

Genesis Logo     PHTA Logo
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