Discover the Future of Pool & Spa Remodeling
Join us for a transformative 3-day educational experience at the stunning Heritage Pool Supply Group facilities in McKinney, TX. Immerse yourself in the groundbreaking C281: GENESIS® CONSTRUCTION SCHOOL: Pool & Spa Remodeling course, led by industry-renowned experts, all while networking with peers, enjoying some down-time getting to know instructors, and elevating your knowledge base.
In-Depth C281 Course: Gain valuable insights into reimagining pool and spa remodeling with expert guidance.
Networking Opportunities: Connect with industry peers, share ideas, and build lasting relationships.
Inspiring Campus: Experience the state-of-the-art Heritage Pool Supply Group facilities.
Don't miss this opportunity to elevate your skills and stay ahead of the curve in the pool and spa industry.
Register Now
Day 1 and 2: April 8-9, 2025
C281: GENESIS® CONSTRUCTION SCHOOL: Pool & Spa Remodeling
Learning Objectives
- Navigate what can and cannot be salvaged, and how to turn them into wins for your customers.
- Troubleshoot existing failures with fixes that will last.
- Learn how you can add to an existing project properly, so that it doesn't fail.
- Discuss how you can take the project from "just an upgrade" to an expansion of your client's dreams (and your bottom line).
- Explore how to strengthen your reputation as a remodeler and expand your business.
Description
Taking on a remodeling project can be a rewarding undertaking. But turning the outdated into outstanding can also be frustrating and confining as you build on an existing project. In this newly developed course, you will learn how to navigate real-life remodeling obstacles from the construction, engineering, and design points of view. You'll learn how to troubleshoot existing problems, how to bond new materials to old, how to blend new trends to existing fixtures, and how to transform a space and give it that WOW factor that is your style.
Learners will also gain insight on serving as a consultant to their remodel customers. You'll learn how to: assess the current pool, set expectations while incorporating your client's vision, prioritize project needs vs. wants, and how to expand your business with transformational makeovers that you're proud of.
So, before you grab your sledgehammer, join us and learn how to breathe new life into the obsolete.
Hours
1.6 IACET CEUs / 17.75 PHTA CEUs
Day 3: April 10, 2025
Special Educational Offering from Heritage Pool Supply Group
Why a Digital Transformation is Crucial for Enhancing Customer/Distributor Relationships in the Swimming Pool Industry / Noble Tile and Hardscapes Remodel and Renovation Products & Facility Tour
“You can always call the branch” - Digital transformation is likely to change how customers interact with distributors, but it's more about enhancing and streamlining those interactions rather than completely replacing them. Digital transformation is crucial for enhancing customer relationships in distribution because it enables all companies to leverage data-driven insights, streamline operations, and improve communication. By adopting advanced technologies like distributor websites and mobile apps, CRM and ERP integrations, AI, and analytics, distributors gain a deeper understanding of their customer needs, personalize interactions, and respond more quickly to customer and market demands. This transformation not only enhances customer satisfaction but also fosters greater efficiency and agility within the supply chain, ultimately driving customer growth and a competitive advantage in a rapidly evolving marketplace.
Noble Tile, Heritage’s exclusive brand of Tile and Hardscapes, has over 30 years’ experience of providing the pool industry with superior service and products. Since 1987 Noble Tile Supply has been distributing swimming pool tile and many other pool and spa construction materials. With locations in Dallas, Houston, Phoenix, Tampa, and Tucson, Noble Tile covers the U.S. and is a leader in the pool industry.
Speakers
Ken Milbery
Waterproofing & Tile Installation Faculty Advisor
Director of Technical Services
Lunada Bay Tile
Kirk Bianchi
Design Faculty Advisor
Owner / Designer
Bianchi Design
Schedule
Tuesday, April 8, 2025
7:15 am – 8:00 am
Check-in and Networking Coffee
8:00 am – 12:00 pm
GENESIS® C281 Course
12:00 pm – 1:00 pm
Lunch Provided
1:00 pm – 5:00 pm
GENESIS® C281 Course
5:00 pm – 8:00 pm
Heritage Hosted Social Event / Dinner
Wednesday, April 9, 2025
7:30 am – 8:00 am
Check-in and Networking Coffee
8:00 am – 12:00 pm
GENESIS® C281 Course
12:00 pm – 1:00 pm
Lunch Provided
1:00 pm – 5:00 pm
GENESIS® C281 Course
Thursday, April 10, 2025
8:00 am – 8:30 am
Check-in and Networking Coffee
8:30 am – 11:30 am
Heritage Pool Supply Group Session & Facility Tour
Venue
Heritage Pool Supply Group, Inc.
7440 State Highway 121
McKinney, Texas 75070
Sponsor
Heritage Pool Supply Group
A Leader in Pool Supply Distribution
Heritage Pool Supply Group has formed a network of the best independent distributors who provide exceptional customer service while increasing our value as a trusted growth partner to top manufacturers. Their mission is to help companies achieve new heights and provide opportunities for all employees to grow, thrive, and advance.
Registration
Seminar Pricing: $2,090 PHTA Member / $2,590 Non-member
Click Here to Register
Contact
Questions? Contact Lisa Ryckeley, GENESIS® Concierge: lryckeley@phta.org