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PHTA & GENESIS Road Show at BioLab

PHTA & GENESIS Road Show at BioLab

location icon Lawrenceville, GA
calendar icon November 4-6, 2025

Biolab logo

 

Discover the Future of Pool & Spa Remodeling

Join us for a transformative 3-day conference at the stunning Heritage Supply Group facilities in McKinney, TX. Immerse yourself in the groundbreaking C281: GENESIS® CONSTRUCTION SCHOOL: Pool & Spa Remodeling Workshop, led by industry-renowned experts, all while networking with peers, enjoying some down-time getting to know instructors and elevating your knowledge-base.

In-Depth C281 Course: Gain valuable insights into reimagining pool and spa remodeling with expert guidance.

Networking Opportunities: Connect with industry peers, share ideas, and build lasting relationships.

Inspiring Campus: BioLab's Lawrenceville, Georgia facility is the headquarters of its parent company, KIK Consumer Products, and serves as a key hub for producing swimming pool and spa care products under well-known brands like BioGuard® and SpaGuard®.

These brands pioneered innovations in computerized water testing and pool care systems. Lawrenceville is where BioLab manages its extensive portfolio, which includes specialty chemicals and other pool care products marketed to both homeowners and pool professionals under labels such as Natural Chemistry®, SeaKlear®, AquaPill®, and ProGuard® In addition to product development and distribution, BioLab in Lawrenceville works on expanding sustainable practices and supporting the pool care industry through continuous research and product innovations.

Don't miss this opportunity to elevate your skills and stay ahead of the curve in the pool and spa industry.

Register Now

 

Day 1 and 2: November 4-5, 2025

C281: GENESIS® CONSTRUCTION SCHOOL: Pool & Spa Remodeling

Learning Objectives

  • Navigate what can and cannot be salvaged, and how to turn them into wins for your customers.
  • Troubleshoot existing failures with fixes that will last.
  • Learn how you can add to an existing project properly, so that it doesn't fail.
  • Discuss how you can take the project from "just an upgrade" to an expansion of your client's dreams (and your bottom line).
  • Explore how to strengthen your reputation as a remodeler and expand your business.

Description
Taking on a remodeling project can be a rewarding undertaking. But turning the outdated into outstanding can also be frustrating and confining as you build on an existing project. In this newly developed course, you will learn how to navigate real-life remodeling obstacles from the construction, engineering, and design points of view. You'll learn how to troubleshoot existing problems, how to bond new materials to old, how to blend new trends to existing fixtures, and how to transform a space and give it that WOW factor that is your style.

Learners will also gain insight on serving as a consultant to their remodel customers. You'll learn how to: assess the current pool, set expectations while incorporating your client's vision, prioritize project needs vs. wants, and how to expand your business with transformational makeovers that you're proud of.

So, before you grab your sledgehammer, join us and learn how to breathe new life into the obsolete.

Hours
1.6 IACET CEUs / 19 PHTA CEUs

Day 3: November 6, 2025

Special Educational Offering from BioLab

Protecting Newly Renovated Pool Surfaces with Proper Pool Chemistry

This half-day workshop is designed to help pool professionals understand the critical role of pool chemistry in preserving the integrity of newly renovated pool surfaces. Participants will learn the essential chemical balance required to protect against etching, staining, scaling, and other surface damage, ensuring a longer lifespan for the renovation. We will also focus on specialty chemicals that will make pool care more efficient and effective. Ideal for pool service professionals, technicians, and builders, this workshop will provide actionable knowledge to ensure customer satisfaction and prolong the beauty of newly renovated pools. As part of this workshop, you will have the opportunity to tour Biolab’s state-of-the-art labs and research facilities, and see first-hand demonstrations of products and technologies that are changing the way we care for pools.

 

Speakers

Speaker 3

Terry Brannon, P.E.
Engineering Faculty Chair
Founder-Emeritus

The Brannon Corporation

Speaker 3

Ken Milbery
Waterproofing & Tile Installation Faculty Advisor
Director of Technical Services

Lunada Bay Tile

Speaker 3

Kirk Bianchi
Design Faculty Advisor
Owner / Designer

Bianchi Design

 

Schedule

Tuesday, November 4, 2025

7:15 am – 8:00 am
Check-in and Networking Coffee

8:00 am – 12:00 pm
GENESIS® C281 Course

12:00 pm ndash; 1:00 pm
Lunch Provided

1:00 pm – 5:00 pm
GENESIS® C281 Course

5:00 pm – 8:00 pm
BioLab Hosted Social Event / Dinner

Wednesday, November 5, 2025

7:30 am – 8:00 am
Check-in and Networking Coffee

8:00 am – 12:00 pm
GENESIS® C281 Course

12:00 pm – 1:00 pm
Lunch Provided

1:00 pm – 5:00 pm
GENESIS® C281 Course

Thursday, November 6, 2025

8:00 am – 8:30 am
Check-in and Networking Coffee

8:30 am – 11:30 am
BioLab Session & Facility Tour

 

Venue

BioLab
1725 North Brown Rd
Lawrenceville, GA 30043-8119

Building image

Building image

 

Sponsor

BioLab

Industry-Leading Manufacturer of Pool and Spa Water Chemicals

Biolab logo

BioLab, Inc., a division of KIK Consumer Products, is a leader in water care innovation, specializing in solutions for pools and spas. BioLab’s portfolio includes trusted brands like BioGuard®, SpaGuard®, Natural Chemistry®, and SeaKlear®, known for pioneering computerized water testing and user-friendly maintenance systems. With a strong focus on quality and convenience, BioLab supports both consumers and professionals with high-performance products, setting industry standards in water clarity and safety. Their Lawrenceville facility stands as a testament to BioLab’s commitment to advancing pool and spa care through science, technology, and trusted expertise.

 

Registration

Seminar Pricing: $2,090 PHTA Member / $2,590 Non-member

Click Here to Register

 

Contact

Contact Information: Questions? Contact Lisa Ryckeley our GENESIS® Concierge: lryckeley@phta.org

Industry-Leading Partners:

Learn from experts at renowned companies like Pentair Pool, Heritage Pool Supply, Biolab, Hayward, FLUIDRA, and Lunada Bay Tile.

 

BioLab logo
Fluidra logo
Hayward logo
Heritage logo
Lunada logo
Pentair logo

Have a Question?

Contact Lisa Ryckeley our GENESIS® Concierge: lryckeley@phta.org

 

Presented by:

Genesis Logo     PHTA Logo
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