Pool & Hot Tub Alliance Q3 Quarterly Pulse Survey Shows Strong Revenue Growth for Industry

FOR IMMEDIATE RELEASE
December 2, 2024

Media Contact:
Amy Willer
Director, Content and Communications
703-838-0083, ext. 121 | awiller@phta.org

POOL & HOT TUB ALLIANCE Q3 QUARTERLY PULSE SURVEY SHOWS STRONG REVENUE GROWTH FOR INDUSTRY
Growth across sectors remains strong in spite of uptick in mortgage rates

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, released its Quarterly Pulse Survey (QPS) Report for the third quarter of 2024. The QPS, now publishing its 7^th consecutive quarterly report, shows pool construction revenue remaining strong, with 54% of respondents reporting increased revenue, 17% reporting the same levels, and 31% reporting a decrease during the past quarter.

Uncertainty surrounding tariffs and the impact they may have on inflation were not apparently a factor weighing on this quarter’s 12-month sentiment outlook. Overall, there was an increase in positive sentiment, with respondents more confident revenue will increase over the next 12 months, going from 63% in Q2 to a strong 71% of respondents in Q3.

Economic factors such as inflation, rising interest rates, and increasing real estate prices remain the top concerns for the pool and hot tub industry. This uncertainty, coupled with the industry's limited control over these external forces, has led to a more cautious outlook. In fact, 63% of respondents believe their businesses are well-prepared to navigate potential industry disruptions, a decrease from 72% in the previous quarter.

The service industry has emerged as the most optimistic sector regarding revenue growth over the next 12 months. A significant 77% of service companies anticipate increased revenue, with 42% expecting a growth rate of 6% or more. A substantial 17% are even more bullish, predicting a revenue increase of over 10%.

The retail sector also shares a positive outlook, with 65% of businesses anticipating revenue growth over the next year. While the construction industry is slightly less optimistic, 63% of builders are still confident about future revenue growth.

More than 285 companies participated across all industry sectors – build, retail, and service. After seven consecutive quarters, PHTA can now chart the data and track upticks.

Access to the QPS data is available to participants only. Upon completing the survey, an access key is sent to participants when the quarterly data is available. PHTA will be sharing infographics with highlights from Q3 results in the near future.

The opening date for the Q4 2024 QPS will be January 15, 2025. This survey is open to all industry professionals in the build, retail, service, maintenance, and hot tub sectors regardless of PHTA membership status. To participate and receive a customized benchmark report, go to phtainsights.com.

For more information, please visit the PHTA Research Center or contact Amy Willer, PHTA’s Director of Content and Communications, at awiller@phta.org or 703-838-0083, ext. 121.

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About the Pool & Hot Tub Alliance:
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members' professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.