Pool & Hot Tub Alliance Announces Solenis as Newest Strategic Partner

FOR IMMEDIATE RELEASE
October 1, 2024

Media Contact:
Amy Willer
Director, Content and Communications
703-838-0083, ext. 121 | awiller@phta.org

POOL & HOT TUB ALLIANCE ANNOUNCES SOLENIS AS NEWEST STRATEGIC PARTNER

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce Solenis LLC as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association's initiatives, including education, advocacy, and market outreach.

Solenis is a leading global provider of water treatment solutions for residential and commercial pools and spas. These solutions, which include innovative chemistries, automated feed systems, and comprehensive support and training, enable customers to safely and efficiently treat, monitor, and manage any size pool, spa, and water feature.

"The Pool Solutions team at Solenis is honored to become a PHTA Strategic Partner and work together to advance the pool and hot tub industry," says Brian Durant, Senior Director of North America Sales for Solenis. "We look forward to coming together to provide greater resources to PHTA members around education, product and industry research, and growth initiatives and seeing the positive impact it brings to our industry."

As part of the Strategic Partnership Program, PHTA will recognize Solenis' commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about Solenis' leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.

"PHTA proudly welcomes Solenis as our newest Strategic Partner," says Sabeena Hickman, CAE, President and CEO of PHTA. "Solenis is an industry leader that offers innovative products for residential and commercial pools, coupled with a robust commitment to sustainability. With this new partnership, we will enhance our ability to provide PHTA members with additional resources to further elevate the industry as a whole."

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at sjackson@phta.org or 703-838-0083 ext. 157.

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About the Pool & Hot Tub Alliance:
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 3,900 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

About Solenis:
Solenis, owned by Platinum Equity, is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including pulp and paper, institutional, industrial, food and beverage, and pool and spa water markets. The company's product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, cleaners, disinfectants, and state-of-the-art monitoring, control, and delivery systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 70 manufacturing facilities strategically located around the globe and employs a team of over 16,500 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree.

For additional information about Solenis, please visit?www.solenis.com or follow us on social media.