Pool & Hot Tub Alliance Announces RB Retail & Service Solutions as Newest Strategic Partner

FOR IMMEDIATE RELEASE
April 1, 2025

Media Contact:
Amy Willer
Director, Content and Communications
703-838-0083, ext. 121 | awiller@phta.org

POOL & HOT TUB ALLIANCE ANNOUNCES RB RETAIL & SERVICE SOLUTIONS AS NEWEST STRATEGIC PARTNER

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce RB Retail & Service Solutions as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

RB Retail & Service Solutions is the most robust and trusted point-of-sale (POS) software for pool and spa companies. Since the company launched in 2003, RB has remained a leader in pool and spa industry software, offering a solution specific to each business. RB continues to proudly serve the pool and spa and chimney and hearth industries, and outdoor leisure companies. RB has always offered something for retail, service, construction, and taken into account the seasonality of the business.

"As we continue to support the pool and spa community, RB Retail & Service Solutions is proud to partner with PHTA and further elevate our brand visibility, connect with professionals, and unlock new opportunities for growth in this dynamic market," says Rachael Pritz, Vice President of RB Retail & Service Solutions.

As part of the Strategic Partnership Program, PHTA will recognize RB’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about RB’s leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.

"PHTA is thrilled to welcome RB Retail & Service Solutions as our newest Strategic Partner," says Sabeena Hickman, CAE, President and CEO of PHTA. "RB was created by pool professionals for pool professionals, so they are acutely attuned to the needs of our diverse membership. This new partnership will form the basis of improved programs and practices to help our members reach their pinnacle."

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at sjackson@phta.org or 703-838-0083 ext. 157.

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About the Pool & Hot Tub Alliance:
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members' professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

About RB Retail & Service Solutions:
RB Retail & Service Solutions software was created 20 years ago by a pool and spa professional to handle the diversity and complexity of the pool and spa retail, service, and construction business. Our software is continually enhanced, and further developed with suggestions and input from hundreds of pool and spa dealers throughout the United States and Canada. For more information, visit rbretailandservicesolutions.com.