Pool & Hot Tub Alliance Announces Heritage Pool Supply Group as Newest Strategic Partner

FOR IMMEDIATE RELEASE
December 18, 2023

Media Contact:
Amy Willer
Associate Director, Marketing and Communications
703-838-0083, ext. 121 | awiller@phta.org

POOL & HOT TUB ALLIANCE ANNOUNCES HERITAGE POOL SUPPLY GROUP AS NEWEST STRATEGIC PARTNER

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce Heritage Pool Supply Group as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

Heritage Pool Supply Group has grown to become the second largest and fastest growing pool supply distributor in the United States. Since the company's inception in 2021, Heritage has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry's best talent.

“Fundamentally, we believe that the swimming pool industry is a relationship-driven industry and that it’s all about the people.  People make the difference,” says Matt McDermott, President of Heritage Pool Supply Group. “Each day we strive to be the most engaged, most passionate, and most customer-focused distributor in the industry. Our mission is the success of our customer base, our supplier partners, and the overall betterment of the industry. We look forward to giving back and supporting this great industry for many years to come.”

As part of the Strategic Partnership Program, PHTA will recognize Heritage Pool Supply Group’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about Heritage’s leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.

“PHTA is excited to welcome Heritage Pool Supply Group as our newest Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Heritage Pool Supply Group encompasses an amazing network of brands that each have strong relationships in their local communities. Heritage is also an ongoing supporter of Step Into Swim, PHTA’s drowning prevention initiative. We know this partnership will help us accomplish great things for the industry as a whole.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at sjackson@phta.org or 703-838-0083 ext. 157.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 3,800 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

About Heritage Pool Supply Group
Heritage Pool Supply Group has grown to become one of the largest and fastest growing pool supply distributors in the United States. Since the company’s inception in 2021, Heritage has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. Heritage currently operates under a family of distinct local brands encompassing more than 115 locations across 30 states. Heritage Pool Supply Group is a wholly owned subsidiary of SRS Distribution Inc., one of the largest and fastest-growing privately held wholesale distributors in the United States. For more information, visit www.heritagepoolsupplygroup.com.