Pentair Pool Donates $100,000 to Step Into Swim Drowning Prevention Initiative

FOR IMMEDIATE RELEASE
February 6, 2025

Media Contacts:
Amy Willer
Director, Content and Communications
703-838-0083, ext. 121 | awiller@phta.org

Heather Morris
Director, Corporate Communications
612-206-2579 | heather.morris@pentair.com

PENTAIR POOL DONATES $100,000 TO STEP INTO SWIM DROWNING PREVENTION INITIATIVE
Pentair Pool partners for second year in a row to promote water safety and expand access to swim lessons

(Alexandria, Va.) — Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, announced that Pentair Pool, an industry-leading manufacturer of pool and spa solutions, has committed $100,000 to the program. The continued partnership, announced at The Pool & Spa Show powered by the Northeast Spa & Pool Association in Atlantic City, NJ, is part of Pentair Pool’s company-wide commitment to water safety education and drowning prevention.

“Pentair Pool has always been a huge advocate of water safety and an incredible partner to PHTA, and we are thrilled to continue that partnership for the second consecutive year through their generous support of Step Into Swim,” says Olympic Gold Medalist Rowdy Gaines, PHTA Vice President of Partnerships & Development, who leads the Step Into Swim initiative. “Thanks to Pentair Pool, we will have our children be safer and more confident in and around the water—a lifelong skill that saves lives!”

With its Diamond Level support, Pentair Pool will help Step Into Swim provide funding for learn-to-swim programs for thousands of children. Pentair Pool’s commitment to water safety goes beyond its partnership with Step Into Swim—the company has also sponsored the annual National Water Safety Month for 10 years.

“We are proud to partner with Step Into Swim and support their commitment to the important, lifesaving work of teaching children to swim,” says Greg Claffey, PHTA Board Member and Pentair Pool Chief Revenue Officer and President. “Together we can help prevent drowning and allow everyone the opportunity to safely enjoy water.”

Step Into Swim and its supporters provide the lifesaving skill of learning to swim and raise awareness of the pool and hot tub industry’s role in improving public health and safety. In 2024, Step Into Swim raised over $1.2 million, which provided grants across 43 states, Canada, Grand Cayman, and American Samoa and funded swim lessons for over 30,000 children. The initiative has gifted more than 400,000 swim lessons since 2012. Step Into Swim is funded through partner contributions, which are integral for advancing the mission. Every dollar donated goes directly to learn-to-swim programming. To learn more, visit www.stepintoswim.com.

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About the Pool & Hot Tub Alliance and Step Into Swim™:
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members' professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

Step Into Swim^™ is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 400,000 children with support from community organizations, partners, industry advocates, members, and more. For more information, visit www.StepIntoSwim.org.

About Pentair Pool
Pentair Pool is a Pentair plc business. At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.

As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technology that help our customers enjoy a smarter and more sustainable pool. Customer success is at the heart of our vision for a splash-tastic future bringing family and friends together to build social connections, create lifelong memories, and help promote fitness and enjoyment. For more information, visit www.pentair.com/poolandspa.