Leaders in the Pool, Spa, Patio, Decking, and Outdoor Living Industries Will Reunite In-Person

FOR IMMEDIATE RELEASE
April 23, 2021

PSP/Deck Expo Press Contact
Megan Magana
(817) 637-8508

PHTA/GENESIS Press Contact
Janay Rickwalder, CAE
(703) 838-0083, ext. 180

NADRA Press Contact
Heather A. Marchand
(215) 317-2018

Informa AllSecure Press Contact
Lauren Lamb
(281) 723 3131

Leaders in the Pool, Spa, Patio, Decking, and Outdoor Living Industries Will Reunite In-Person

The event is expected to draw residential and commercial builders, installers, service professionals, spa dealers, outdoor living retailers, buying agents, and other industry professionals; the live event takes place Nov. 13–18 in Dallas, Texas; registration opens in June.

(Dallas, Tx.) - Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA) announced several enhancements to the upcoming International Pool | Spa | Patio Expo, co-located with Deck Expo (PSP/Deck Expo).

Following a virtual event in 2020, this year’s event will return to in-person. The live event will be November 13–18 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. Registration will open in June, but the housing block is open now. Registration pricing will be exactly as it was for the most recent live event in 2019.

“We understand how important the PSP/Deck Expo is to the industry and the need to stay informed and connected,” said Ray Giovine, Group Director for Informa Markets and the PSP/Deck Expo. “We are hearing from the industry that they are looking forward to the show and connecting. The industry has experienced a banner year, and we’re looking forward to celebrating that while keeping an eye on what’s to come.”

Known for showcasing the latest trends and technologies to create the “total backyard,” the event will reunite professionals in the pool, spa, patio, decking, and outdoor living industries.

“Hayward is looking forward to reconnecting with pool dealers and presenting our latest product introductions,” said Jeremy Jones, director of marketing at Hayward Industries, Inc, which is exhibiting this year. “Hayward has so many exciting innovations coming to market in 2021 we call this year our ‘Big Bang’ of new products.”

In addition to a robust expo hall and more than 100 education opportunities during the week, event highlights are:  

• NEW! Keynote – The keynote will bring together all disciplines – builders, retailers, service techs, and more, for a fascinating discussion on the importance of water in our lives, and of the future of the industry.
• Welcome Party – The Welcome Party is a networking event that kicks off the PSP/Deck Expo. Happening on Tuesday, November 16, it will take place at a local landmark – Gilley’s Dallas! Attendees and vendors can mingle with colleagues, and enjoy food, drinks, and entertainment.
• NEW! Grill + Chill Area – This year’s expo will feature outdoor exhibits, with vendors specific to deck building, outdoor kitchens and grills, and patio furniture. Vendors are invited to grill and serve lunch.
• RETURNING! BBQ Bash – We’ll fire up the grill, and attendees can kick up their feet and enjoy a chill area. Once the expo hall closes on Wednesday, the BBQ Bash starts, outdoors, in the Grill + Chill Area. Attendees can network, enjoy refreshments, and devour the goodies being roasted, grilled, poached, and more.
• NEW! Deck Education – In spring 2020, the Deck Expo, moved to its new home, as a co-location with PSP Expo. Together, the two events create a broader selection of products and technology for outdoor living. This year, PSP/Deck Expo will feature deck-focused education in not only the pre-conference sessions but in the core conference as well.
• Pool Prize Party – The Pool Prize Party will wrap up the last day of the show with tons of laughter, excitement, and giveaways. Displayed within the Product Showcase will be various products in the Pool Prize Party.
• Million Dollar Pool Design Challenge – Based on a fictitious scenario, designers create an ultimate outdoor oasis with a million-dollar budget.

“This year’s event will provide the industry with the largest face-to-face opportunity in 18 months,” said Sabeena Hickman, CAE, President & CEO of PHTA, which sponsors PSP Expo. “With historic industry growth, the Expo is the place to go to find the best education, see the latest products, and make the right connections in the industry. It’s a not-to-be-missed event for companies operating within the pool and hot tub industries.”

The PSP/Deck Expo may still appear a bit different as organizers introduce Informa AllSecure, developed by Informa, which produces over 500 large-scale branded and transaction-oriented events in addition to PSP/Deck Expo. Informa AllSecure employs the highest standards of safety, hygiene, cleanliness, and quality for operating events. These measures are in addition to government and local authorities and the protocols published by the Kay Bailey Hutchison Convention Center, which earned its GBAC certification last year.

“We would not hold an event that we felt would risk the health or safety of our attendees,” explained Giovine. “We do expect a more intimate conference and expo, though quality has always been the focus, as demonstrated by this year’s enhancements.”

Jones said the timing of the event, as well as its central location in Dallas, was on-point.

“We feel that the industry is looking forward to getting back to business and where better than Texas, particularly as it is also rebounding from the effects of the recent winter storm,” he said. “We realize dealers are giving up precious time to be with us, when they could be at home running their businesses. Our aim is to make shows highly informative and enjoyable experiences where we can build relationships with each other.”

The PSP/Deck Expo actively collaborates across the entire pool, spa, backyard, and decking industries to provide participants the most comprehensive array of networking, education, and technology available. The Pool & Hot Tub Alliance (PHTA) is the official Show Sponsor, GENESIS® is the official Show Endorser, Pool and Spa News (PSN) is the official Show Publication, and the North American Decking and Railing Association (NADRA) is the Deck Expo Show Sponsor.

“This is a great opportunity to bring together the deck builders and the pool builders,” said Michael Beaudry, executive vice president of NADRA, the sponsor of Deck Expo. “We know our members – the deck professionals – are constantly collaborating in the field with pool builders, so it’s worthwhile to bring them together for education, networking, and collaboration at a face-to-face event.”

For more information, visit PoolSpaPatio.com.

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Informa AllSecure: Enhanced Health & Safety Standards Informa’s Events in a Post-COVID-19 World
Informa AllSecure is Informa’s approach to enhanced health and safety standards at our events following COVID-19. Informa collaborated and coordinated with tradeshow industry association partners including UFI, AEO and SISO, other organizers including Reed Exhibitions and Clarion, venue partners, suppliers and contractors; as well as with a range of health, government and local authorities, to develop the AllSecure best practice guidelines and standards that raise the bar on delivering safe, hygienic, productive and high-quality organized event experiences.

About the International Pool | Spa | Patio Expo™, co-located with Deck Expo
The International Pool | Spa | Patio Expo™, co-located with Deck Expo is where all segments of the industry (pool, spa, patio, decking, and outdoor living) gather to stay well-informed of the trends, market directions, and technology. The event offers industry professionals a large selection of educational sessions, an expo hall, and various networking opportunities. The event partners with The Pool & Hot Tub Alliance (PHTA) as the official Show Sponsor, GENESIS® as the official Show Endorser, Pool and Spa News (PSN) as the official Show Publication, and the North American Deck & Railing Association (NADRA) as the official Show Sponsor of Deck Expo. The event is owned and produced by Informa Markets. www.poolspapatio.com

About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com