News

The Pool & Hot Tub Alliance is excited to announce it has joined forces with Evosus through its Strategic Partnership Program. PHTA introduced this brand-new program to create special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.

The Pool & Hot Tub Alliance is proud to announce its new strategic partner: Fluidra. PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association's initiatives, including education, advocacy and market outreach.

The Pool & Hot Tub Alliance is proud to announce that Rowdy Gaines will be the new Vice President of Partnerships & Development, starting in January 2021.

The Pool & Hot Tub Alliance is proud to announce that Michael Lasher, IOM, is joining PHTA as Director of the California Pool and Spa Association. His first day will be December 1, 2020.

The Pool & Hot Tub Alliance is proud to be leading education for pool operators by offering an online Certified Pool Operator program. This program, which launched earlier this year, allows pool professionals to safely receive certification from the comfort of their home or office.  

The Pool & Hot Tub Alliance is proud to announce the winners of its 2020 Awards, including the Certified Building Professional Lifetime Achievement Award, Certified Service Professional of the Year, Retailer of the Year and Young Professional of the Year.

The Pool & Hot Tub Alliance hosted a Virtual Leadership Week November 16-20 to recap all the work the association accomplished in 2020 and plan ahead for 2021. During this exciting five-day event, 13 councils and committees consisting of more than 150 volunteer leaders met to discuss important issues for the pool and hot tub industry.

The Pool & Hot Tub Alliance (PHTA) has been proactive over the last eight months on transitioning their top tier programs to a virtual format. PHTA is utilizing online learning best practices to develop high quality virtual education while also delivering the engagement and connection to colleagues that the industry is craving.

The Pool & Hot Tub Alliance is proud to announce that Franceen Gonzales has been appointed to Chairman of the Board for 2021.

The Pool & Hot Tub Alliance recently published its 2019 Residential Pools & Hot Tubs Market Report. This insightful report is a summary of the current state of the industry, including the residential inground pool, aboveground pool and hot tub segments. It contains valuable information, statistics and updates, such as product sales, ownership characteristic, geographic patterns and more.