Industry Research

PHTA provides members with current industry research needed to plan for the future and stay ahead of the competition.

To operate profitably in this market, you must get regular business intelligence that will keep you up to date on significant industry developments—and help you quickly identify all-important growth opportunities.

NEW! 2023 PHTA Market Report

Released in November 2024, the 2023 PHTA Market Report, prepared by Pkdata, offers more than 100 pages of information and statistics on the residential inground and aboveground markets, labor, equipment and raw materials, hot tub sales, and more.

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Quarterly Pulse Surveys

The PHTA Quarterly Pulse Surveys are brief touchpoints that will identify trends in hiring, revenue generation, project back-logs, and sentiment on future earnings. These surveys take only a minute or two to fill out and are mobile-friendly, and will serve as quarterly updates on business performance in the pool, spa, and hot tub industry.

The only way to access this valuable information is to participate! Participants receive free, personalized reports each quarter to better understand where their business stands.

Past Participants: Access your reports

2024 Business Operations Survey Report

The PHTA Business Operations Survey, an annual benchmarking tool for the pool and hot tub industry, opens the door to new business insight that will take your business to the next level. Those who participate in the survey will receive access to a free, personalized report that provides a valuable benchmark comparison between their company and the overall industry, at no cost.

Participants: Log in to your research portal to access your FREE copy of the report and interactive tools
Non-Participants: Click here to purchase your copy of the report

PHTA Members: Click here to watch our free webinar on the 2024 Business Operations Survey results, led by our research partners Industry Insights.

Summary
Click here to download the 2024 Business Operations Survey Report Summary, which provides a visual overview of respondent profiles, sales growth trends, business performance, top business challenges, and more.

Looking for information on the 2023 Business Operations Survey report? Contact Seth Ewing.

Pool & Hot Tub Industry Trends Weather Report - Q2 2024

We are happy to share a Q2 2024 Weather Report video update from our economist at Industry Insights. The PHTA Quarterly Pulse Report comes out four times per year and reports on trends in hiring, revenue generation, project back-logs, and sentiment on future earnings.

PHTA Economic Impact Study

Released in November 2023, the PHTA Economic Impact Study, prepared by Pkdata, presents the overall economic impact of the swimming pool and hot tub industry on the United States economy during 2022. The study outlines the influence of the industry in several areas: new construction, remodel/renovation and repair, retail/accessory, and services.