education and events
MasterMind Summit
You’re invited to a one-of-a-kind event designed to inspire, elevate, and challenge your way of thinking! The second annual MasterMind Summit is happening September 23-25, 2025, in Fort Lauderdale, FL, and promises to deliver an unmatched education experience.
Pricing
- Expert CBP / Master CBP: $499
- CBP / Advanced CBP: $799
- PHTA Member: $999
- Non-member: $1,299
Schedule at a Glance
Pre-Conference Courses: September 22-23
Come to town early to take advantage of in-person education with our esteemed GENESIS® faculty, and get one step closer to earning your Expert CBP or Master CBP. Please note: Pre-conference courses are optional. Additional fees required.
PHTA Member: $1,690 / Non-member: $2,190
Register
Registration for this course is completed through MasterMind Summit registration. Select your pre-conference course on the Event Sessions page of registration.
In our business, drawing is a tool that you must have in order to effectively communicate with your clients. In this course, we'll teach you fundamental sketching, drawing, and drafting skills, along with how to read and layout plans. No previous drawing experience needed.
This is a required course to become a Certified Expert Pool Builder & Design Professional.
Learning Objectives:
- Learn the basic types of drawings: elevation, section, and plan
- Demonstrate how to draw, not for beauty, but as a communication tools
- Examine the common terms, symbols, and methods used by professional designers and architects
Instructor: Andy Kaner, MLA
PHTA Member: $1,690 / Non-member: $2,190
Register
Registration for this course is completed through MasterMind Summit registration. Select your pre-conference course on the Event Sessions page of registration.
Foresight is an essential component of good design. In this course, you will retrain how you think of water vessel design by changing the sequence of designing outdoor improvements first, and integrating the pool last. This course will challenge your design approach with a landscape-based process that considers the functionality of the entire space first. The course lecture and projects will focus on sightlines, living spaces, traffic flow, special considerations, and more, and will help you create beautiful designs with high functionality.
This is a required course to become a Certified Master Pool Builder & Design Professional.
Learning Objectives:
- Analyze art examples; review principal areas of composition.
- Identify categories of outdoor spaces.
- Define site elements that occupy and enhance the function and esthetic of the space.
- Review case studies on the use of outdoor space.
Instructor: Kirk Bianchi
PHTA Member: $1,690 / Non-member: $2,190
Register
Registration for this course is completed through MasterMind Summit registration. Select your pre-conference course on the Event Sessions page of registration.
Understanding the architecture of both built structures and the surrounding landscape will enable watershape designers to coordinate details and relate the water elements back to the surrounding environment in an appropriate way. It is easy to find examples of pools that clearly do not reflect the style of the home. They are usually the result of a production-type builder that is only comfortable replicating the same pool they have built many times. However, when the pool is well-designed to match the home’s architecture, the effect can be breathtaking and add real value to the property. This process can only begin after a basic understanding of architectural styles - the palette from which we draw from. These pools not only reflect the home but also the surrounding landscape.
This is a required course to become a Certified Expert Pool Builder & Design Professional.
Learning Objectives:
- Review design styles through the 20th Century. Includes Arts and Crafts, Prairie Style, California Bungalow, Bauhaus, Art Deco, Zig-Zag modernism, New England salt boxes, Ranch style, Mid-Century Modern, Brutalism, Post-Modernism, and others in the US and overseas
- Discuss the significance of changes in style and review key examples of these styles
- Describe the key principles of various styles and how to coordinate watershape design with architecture
Instructor: Paul John Boulifard, Architect + LEED AP
Conference
*Schedule subject to change.
Tuesday, September 23
- Registration/Check-in
Enjoy the hotel situated on the beautiful Fort Lauderdale beaches and all that Fort Lauderdale has to offer, including fishing, a trip to the Everglades, shopping on Las Olas Boulevard, and so much more! Don't forget to stop by the International Swimming Hall of Fame, just a short walk from the hotel.
Wednesday, September 24
In this session, GENESIS® Design Faculty Advisor Feras Irikat will explore the critical macro trends shaping the pool industry and their profound impact on consumer behavior. Attendees will gain insights into emerging consumer preferences, technological advancements, and broader societal shifts that are influencing purchasing decisions in the pool sector. Through a deep dive into current trends such as sustainability, smart technology, and outdoor living, Feras will help participants understand how these factors affect consumer expectations and purchasing patterns. This session is designed to equip professionals with the knowledge and strategies needed to stay ahead of the curve and cater to an evolving market.
Learning Objectives:
- Understand Key Macro Trends: Identify and comprehend the major macro trends affecting the pool industry, including sustainability, innovation in materials, and the growing demand for connected, smart pool technology.
- Analyze Consumer Behavior Shifts: Learn how shifting consumer values, such as environmental consciousness and a desire for enhanced outdoor experiences, are altering purchasing decisions within the pool market.
- Adapt Business Strategies for the Future: Gain practical insights into how industry professionals can adapt their business practices, marketing efforts, and product offerings to align with emerging consumer expectations and stay competitive in the evolving landscape.
45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.
- Leveraging High-Quality Photography to Showcase Pool and Hot Tub Designs
- Integrating Wellness Features into Pool and Hot Tub Designs
- Incorporating Smart Technology in Pool Design
- Creating Visual Impact with Color
- Maximizing Profitability through Efficient Operations
- Designing Pools for Different Climates and Regions: Challenges and Solutions
- Building Pools in Challenging Terrains: Overcoming Unique Site Conditions and Design Obstacles
45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.
- Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact
- Optimizing Pool Maintenance: Best Practices & New Technologies
- The Future of Smart Pools: Integrating IoT and AI in Pool Services
- Navigating Labor Shortages: Strategies for Attracting & Retaining Skilled Workers
- Pool Service Customer Expectations: Balancing Quality with Speed
- Navigating Compliance: Staying Up to Date with Pool Safety Regulations
- Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact
Details coming soon!
The pool and hot tub industry has seen tremendous growth and change in recent years. As businesses in this sector continue to evolve, understanding the impact of private equity, succession planning, and forward-looking strategies is crucial for long-term success. This panel discussion brings together industry leaders, financial experts, and seasoned business owners to explore how private equity investments are reshaping the landscape, how to effectively plan for leadership transitions, and how to develop a sustainable roadmap for the future.
The discussion will delve into key strategies for managing ownership transitions, preparing for the next generation of leadership, and leveraging private equity to fuel growth and innovation. Panelists will share real-world case studies, insights into market trends, and advice on navigating the complexities of these critical topics. The goal is to equip attendees with the tools, knowledge, and inspiration needed to make informed decisions about the future of their businesses. Whether you’re a seasoned entrepreneur or a new entrant into the industry, this panel will provide invaluable guidance on strengthening and future-proofing your pool and hot tub business.
Learning Objectives:
- Explore forward-thinking strategies that will help you plan and prepare for the next 5, 10, and 20 years in the industry.
- Gain a clear understanding of how private equity investments can drive growth, streamline operations, and open doors to new market opportunities for businesses in the pool and hot tub industry.
- Develop effective succession plans for long-term success.
- Learn best practices for succession planning, ensuring smooth leadership transitions, and preparing the next generation of leaders to take the reins without disrupting operations or culture.
One 45-minute project profile with 15 minutes of Q&A. Featuring Tracy Bruno, Master CBP.
One 45-minute project profile with 15 minutes of Q&A. Focused on optimizing pool service operations by enhancing efficiency and client satisfaction through automation.
Details coming soon!
Thursday, September 25
Details coming soon!
As the pool industry continues to evolve, leveraging artificial intelligence (AI) has become a game-changer for improving operational efficiency and driving automation. In this session, we'll explore how AI can transform everyday processes for pool businesses – from automated maintenance and water quality monitoring to customer service and scheduling.
Learning Objectives:
- Streamlining Pool Maintenance: Learn how AI-powered sensors and software can monitor water conditions in real-time, alerting pool owners and managers about issues like chemical imbalances, leaks, or temperature changes without manual checks.
- Enhancing Customer Experience: Discover how AI-driven chatbots and CRM tools can help you engage customers more effectively, respond to inquiries faster, and even automate appointment scheduling.
- Predictive Maintenance & Troubleshooting: Find out how AI can predict potential equipment failures before they happen, allowing for proactive repairs and minimizing downtime.
- Workforce Efficiency: Understand how automation tools can optimize labor management, reduce operational overhead, and streamline routine tasks, allowing staff to focus on higher-value activities.
One 45-minute project profile with 15 minutes of Q&A. Featuring Reggie Baudoin, Master CBP.
One 45-minute project profile with 15 minutes of Q&A. Focused on revolutionizing pool maintenance by streamlining service operations for enhanced efficiency and customer satisfaction.
Details coming soon!
Details coming soon!
45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.
- Leveraging High-Quality Photography to Showcase Pool and Hot Tub Designs
- Integrating Wellness Features into Pool and Hot Tub Designs
- Incorporating Smart Technology in Pool Design
- Creating Visual Impact with Color
- Maximizing Profitability through Efficient Operations
- Designing Pools for Different Climates and Regions: Challenges and Solutions
- Building Pools in Challenging Terrains: Overcoming Unique Site Conditions and Design Obstacles
45-minute expert-led roundtable discussions. Each attendee will have a chance to attend two topics and share thoughts and ideas with likeminded colleagues and peers.
- Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact
- Optimizing Pool Maintenance: Best Practices & New Technologies
- The Future of Smart Pools: Integrating IoT and AI in Pool Services
- Navigating Labor Shortages: Strategies for Attracting & Retaining Skilled Workers
- Pool Service Customer Expectations: Balancing Quality with Speed
- Navigating Compliance: Staying Up to Date with Pool Safety Regulations
- Sustainable Practices in Pool and Hot Tub Services: Reducing Environmental Impact
Details coming soon!
Details coming soon!
Key Takeaways
- Insights on Top Industry Issues – Spend time with industry leaders discussing critical issues and trends in labor, supply chain, economic pressure, and what your company is doing to respond to these external factors.
- Access to Innovative Thought Leaders – The reputation of the GENESIS® faculty precedes them, and they are often referred to as the best the industry has to offer. The GENESIS® faculty team will be together at this event to share, teach, and discuss new educational offerings both through the program and in personal one-on-one sessions with participants.
- Information Sharing via Sessions for Success – MasterMind attendees are all critical thinkers and business owners eager to grow their businesses. The quality of the networking and the ability to learn from one another is an unprecedented benefit which continues long after the event is over.
- Long-term Inspiration – At the end of the event, your energy and inspiration should be at an all-time high as you recall all that you learned and cannot wait to implement upon your return home! Start applying your newly acquired skills and stay in touch with new peers that are doing the same thing in their businesses. Through this interactive program with industry thought leaders, you will be inspired by the insights and practices shared in this intimate setting.
Location
Join us right on the beach at the beautiful Fort Lauderdale Marriott Harbor Beach Resort & Spa! MasterMind Summit attendees can get the special room rate of $239/night + tax. Note: This special rate is available on a first come, first serve basis. Reservations for this special rate must be made by Friday, August 29, 2025.
Fort Lauderdale Marriott Harbor Beach Resort & Spa
3030 Holiday Drive
Fort Lauderdale, FL 33316
(800) 222-6543
Who We Are
Our GENESIS® instructors have been hand-selected based upon their subject matter expertise. And they bring uncompromising commitment across a range of industry services. Our experienced and innovative teachers are passionate about what they do, and want to share that passion and experience with you. Meet the full GENESIS® team here.
Thank You to Our MasterMind Summit Sponsors
Platinum
Gold
Roundtable
Interested in becoming a MasterMind Summit sponsor? Click here to learn about available sponsorship opportunities or contact Sheri Jackson, PHTA Senior Director of Business Development, at sjackson@phta.org or 703-838-0083, ext. 157.
