International Pool | Spa | Patio Expo

Sat/Sun/Mon, November 9-11
8am - 5pm
24 Hours, 2.4 IACET CEUs, 24 PHTA CEUs
$2,090 PHTA Member | $2,590 Non-member

Exclusive for PSP/Deck Expo Attendees! C201 will receive complimentary access to the on-demand CBP Exam Test Prep course.

Early Bird Attendees Only! Those who register with the Early Bird rate will have their CBP Exam fee waived (a $250 value!).

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This comprehensive concrete construction school is one of two programs that satisfies the education requirement to sit for the Certified Builder Professional (CBP) Exam. Attendees spend three days with a team of expert faculty, learning all of the necessary disciplines for building a structurally sound water vessel. Topics covered include site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking. The course concludes with an interactive walkthrough of a complex project from start to finish.

This program is designed to move each student through all phases of concrete pool construction in great detail, unlike anything else offered in the industry. Attendees have the opportunity to learn from top experts in their field, ask questions, and begin a relationship with the faculty that doesn't end when the class is over. GENESIS® courses deliver the highest quality education in the industry and are the only approved courses to satisfy the requirements for the Certified Pool Builder and Design Professional Pathway.

This is a required course to become a Certified Builder Professional.

Learning Objectives:

• Discuss Basic Pool Plumbing, Geotechnical Engineering, Structural Engineering, Electrical Engineering
• Define Layout, Forming and Excavation, Infrastructure Coordination, Shotcrete, Waterproofing
• List Basic Tile and Coping, Concrete Decking, Pre-Plaster Preparation, Cementitious Pool Finishes
• Discuss Startup, Punch List and Project Closeout, Project Profile

Instructors:

• Greg Andrews
• Terry Brannon, P.E.
• Randy Dukes

Course Includes:

• C201 – Concrete Pools Manual
• Pool Surface Problems and Solutions Book
• PSP/Deck Expo Conference Super Pass
• Lunches for the duration of the course

Please note: If you would like to take the Certified Builder Professional (CBP) Exam onsite in Dallas upon completion of this course, please submit the application prior to arriving in Dallas.
For Early Bird registrants who will be receiving the CBP Exam for free, please allow 7-10 business days from your course registration date to receive an email with the discount code to enter on your application.

Sat/Sun, November 9-10
8am - 5pm
16 Hours, 1.6 IACET CEUs, 16 PHTA CEUs
$1,690 PHTA Member | $2,190 Non-member

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The single greatest challenge for Swimming Pool Contractors (SPC) to expand their business is the lack of competent and accountable construction managers and superintendents. Although being an engineer, a skilled craftsman, or having pool industry experience is helpful, it is certainly not a prerequisite to becoming a quality superintendent. The likely candidate is trained! In this course, we will explore what makes a good construction superintendent, and how they are an integral part of running a profitable business that provides quality work in a timely period with a reasonable (or greater!) client satisfaction of the product result.

Learning Objectives:

• Defining the need for a functional organization structure whether the organization is a one-person operation or a team of many
• Learning and understanding why establishing policies and procedures will make the organization more reliable, more manageable, and consistently successful
• Providing insight and training for basic managerial functions, making you more effective in a managing supervisor role
• Identifying the subfunctions performed by the construction management team and why they are essential to the operational success of the organization
• Providing guidelines for the superintendent and field oversight to ensure accountability and product quality
• Introducing guidelines to establish a job opening procedure for launching a project in a predictable and reliable manner
• Establishing a job closeout procedure to achieve project completion and transfer of ownership responsibility to the client

Instructor: Robert Baxter, Advanced CBP

Course Includes:

• PSP/Deck Expo Conference Super Pass
• Lunches for the duration of the course

Sat/Sun, November 9-10
8am - 5pm
16 Hours, 1.6 IACET CEUs, 16 PHTA CEUs
$1,690 PHTA Member | $2,190 Non-member

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This course is an introduction to the fundamentals of good design and will teach you how to lay out the different improvements in your projects (e.g., pool, spa, patio, etc.). We will break the fundamentals down into two categories: the Elements of Design and the Principles of Design. Once you have a good grasp of the fundamentals, you will learn how to apply them. We will start with short practice exercises and build up to a final project: creating a master plan that includes a pool and spa.

Exclusive for Expo attendees! On the first afternoon of class, we will visit the Nasher Sculpture Center, home to one of the finest collections of modern and contemporary sculptures in the world. We will explore the beautiful outdoor sculpture garden and focus on how the design fundamentals we are learning were used, how those fundamentals affect us when we enter the garden, and how to apply these same techniques in your projects. We will discover how colors and materials can make outdoor spaces look even more amazing; this is a chance to see how creativity can transform outdoor areas into something spectacular.

This is a required course to become a Certified Expert Pool Builder and Design Professional.

Learning Objectives:

• Discuss fundamental Elements (e.g., line, color, and form) and Principles (e.g., unity, balance, and scale) of design
• Define perceptual skills and a better understanding of spatial organization and spatial relationships
• Use these concepts to design beautiful spaces that connect with the surrounding environment
• Use your communication skills to accurately portray your design intent to the client

Instructors:

• Kate Wiseman, MLA
• Paul John Boulifard

Course Includes:

• Drawing Supplies
• PSP/Deck Expo Conference Super Pass
• Lunches for the duration of the course
• Nasher Sculpture Center Tour (transportation and admission)

Sat/Sun, November 9-10
8am - 5pm
16 Hours, 1.6 IACET CEUs, 16 PHTA CEUs
$1,690 PHTA Member | $2,190 Non-member

Register

Looking through a magazine of pools, it is easy to find well-conceived plans that failed to unify the design with proper material and color selections. Color is one of our basic means of communication and it influences our emotions, so it must be understood and controlled. This program introduces the basic dynamics of color; its principles, fundamentals, and psychology; and how to apply the science to project design.

Exclusive for Expo attendees! On the first afternoon of class, we will visit the Nasher Sculpture Center, home to one of the finest collections of modern and contemporary sculptures in the world. We will explore the beautiful outdoor sculpture garden and focus on how the design fundamentals we are learning were used, how those fundamentals affect us when we enter the garden, and how to apply these same techniques in your projects. We will discover how colors and materials can make outdoor spaces look even more amazing; this is a chance to see how creativity can transform outdoor areas into something spectacular.

This is a required course to become a Certified Expert Pool Builder and Design Professional.

Learning Objectives:

• List light, vision, and color physics, color theory, primary colors, mixing, blends, color wheel
• Discuss color psychology, how color affects the viewer, influences of color and texture on purchasing decisions
• Understand the makeup of a color DNA and the ability to reproduce and match colors
• Understand the meaning of the color illusion and work through case studies analyzing how color can make or break the design concept

Instructor: Feras Irikat

Course Includes:

• Art supplies
• PSP/Deck Expo Conference Super Pass
• Lunches for the duration of the course
• Nasher Sculpture Center Tour (transportation and admission)

Mon, November 11
8am - 12pm
4 Hours, 0.4 IACET CEUs, 4 PHTA CEUs
$399 PHTA Member | $699 Non-member

Register

Heating pools and spas has become more and more popular with homeowners as leisure time has increased and owners desire longer seasons in which to use their pools. However, heating costs have risen with the cost of fuels, particularly fossil fuels and electricity, and owners would like options.

Learning Objectives:

• Evaluate each of the heating alternatives in common and not so common use today, heat sources such as fossil fuels (natural gas, LPG), electricity (resistance), heat pumps, solar, geothermal, and common boiler systems with heat exchangers
• Evaluate first the thermodynamics, that is, the flow of heat both into a pool or spa and the loss of heat through conduction, convection, and radiation
• Discuss the efficiency ratings and what they mean
• Identify the impact of evaporation on pool and spa heating and the effectiveness of evaporation and insulating barriers. After evaluating the heat losses, the sizing of units will be discussed for each heat source
• Discuss the cost of operation including the true cost of fuels, life cycle, and replacement

Instructor: Terry Brannon, P.E.

Course Includes:

• PSP/Deck Expo Conference Super Pass

Mon, November 11
1pm - 5pm
4 Hours, 0.4 IACET CEUs, 4 PHTA CEUs
$399 PHTA Member | $699 Non-member

Register

The mystical world of electrical elements can be overwhelming, but as a pool builder it is your responsibility to understand the basics of electricity generation and distribution, as well as being able to spot good vs hazardous work. This course will explore electrical work in and around the pool: from underwater and landscaping lighting to low voltage lighting and firepits, to grounding and ground fault circuit interrupters, you will have a better understanding of the electrical elements surrounding pools.

Learning Objectives:

• Review wiring, panelboard and conduit materials, and sizing
• Identify proper clearances around, overhead, and laterally to panels, electrical equipment, appliances, and pools
• Understand a pool contractor's liability and responsibilities when using subcontractors

Instructor: Jake Muller

Course Includes:

• PSP/Deck Expo Conference Super Pass

Mon, November 11
8am - 5pm
8 Hours, 0.8 IACET CEUs, 8 PHTA CEUs
$799 PHTA Member | $1,099 Non-member

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Health and wellness continue to be a growing movement in our lives, and that includes in the pool and spa world. Even if "wellness" isn't on the forefront of your client's mind, it exists in the background of their desires. As our customers envision their personal space as not just for living and fun, but as a way to create a wellness oasis, it is our responsibility to help them achieve their health goals. This course will help you take steps to integrate wellness into your business model.

Learning Objectives:

• Review wellness staples, basics, and progressive trends
• Integrate wellness opportunities into your designs and business model
• Identify opportunities to upsell wellness into your projects

Instructors:

• Joel-Eric Mignault, Master CBP
• Maria Moscato

Course Includes:

• PSP/Deck Expo Conference Super Pass

Sat/Sun, November 9-10
8am - 5pm
16 Hours, 1.6 IACET CEUs, 16 PHTA CEUs
$625 PHTA Member | $750 Non-member

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The Pool & Spa Operator® (CPO®) Certification is the world's leading verifiable pool and spa training credential for aquatic facility maintenance personnel, health officials, retailers, property owners, and other professionals. CPO® certification provides individuals with the basic knowledge, techniques, and skills of pool and spa operations. This training has helped protect millions of swimmers by reducing hazards at aquatic facilities. Upon course completion and successfully passing the exam, students will become Certified Pool & Spa Operators® (CPO®).

Learning Objectives:

• Identify code requirements
• Understand inspection, operation, and maintenance procedures
• Recognize components of a circulation system
• Understand the purpose of the VGB Act
• Identify spa regulations
• Understand recreational water illness treatment and prevention
• Identify the cause and treatment of water problems
• Recognize the unique qualities and care of aquatic play features

Instructor: Russell Fausnaugh, CPI, CPO

Course Includes:

• CPO Instruction
• CPO Workbook, Handouts, and Worksheets
• CPO Exam
• PSP/Deck Expo Conference Super Pass
• Lunches for the duration of the course

Sat/Sun, November 9-10
8am - 5pm
16 Hours, 1.6 IACET CEUs, 16 PHTA CEUs
$625 PHTA Member | $750 Non-member

Register

El programa de certificación Pool & Spa Operator® (CPO®) es el programa de educación y certificación líder en el mundo para mantener las piscinas más seguras y abiertas. Más de 700.000 estudiantes han sido formados desde 1973. La certificación CPO proporciona a las personas el conocimiento, las técnicas y las habilidades necesarias para el funcionamiento adecuado de la piscina.

Objetivos de aprendizaje:

• Reducir los riesgos dentro y alrededor del agua
• Prevenir ahogamientos, enfermedades en aguas recreativas, atrapamiento por succión, evisceración, accidentes de buceo, electrocuciones, peligros químicos y resbalones y caídas
• Abordar las directrices reglamentarias
• Mantener la desinfección y el equilibrio hídrico
• Gestionar los problemas de agua
• Realizar la resolución de problemas, las pruebas químicas y el mantenimiento de registros
• Gestionar la alimentación de productos químicos
• Utilizar la automatización y la tecnología

Instructor: Juan Serrano, CMS, CPI, CPO, CST, CSP

Curso incluye:

• Instrucción CPO
• Libro de CPO, folletos y hojas de trabajo
• Examen CPO
• PSP/Deck Expo Conference Super Pass
• Almuerzo durante la duración del curso

Sat/Sun/Mon, November 9-11
8am - 5pm
24 Hours, 2.4 IACET CEUs, 24 PHTA CEUs
$1,099 PHTA Member | $1,499 Non-member

Register

This course takes you through the PHTA Service Tech Manual and gives you what you need to know to conform to industry standards. Whether you are starting out in the pool industry, have a new business, or want to ensure all your employees are recognized as the top of their craft, this course is the perfect opportunity! When you earn the CMS certification, you also earn a name for yourself in the pool industry as a maintenance person in the know.

Learning Objectives:

• Understand safety, pool circulation and filtration, pool maintenance, and water quality
• Learn about other important topics such as electrical systems, pool structures and finishes, heaters and controls, and customer service

Instructor: Kevin Tucker, CBP, CMS, CPO, CST, CSP

Course Includes:

• CMS Instruction
• PHTA Service Tech Manual
• CMS Workbook
• PSP/Deck Expo Conference Super Pass
• Lunches for the duration of the course

Please note: If you would like to take the Certified Pool & Spa Maintenance Specialist (CMS) Exam onsite in Dallas upon completion of this course, please submit the application at least two weeks prior to arriving in Dallas.

Sun/Mon, November 10-11
8am - 5pm
16 Hours, 1.6 IACET CEUs, 16 PHTA CEUs
$899 PHTA Member | $1,399 Non-member

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The Certified Hot Tub Technician course provides students a range of practical knowledge on servicing and troubleshooting factory-built hot tubs, regardless of brands. Industry experts will provide hands-on experience regarding hot tub chemistry, examine electrical systems, circulation, and filtration while learning tips and tricks for basic repairs to interior surfaces. Upon successful completion of the course and CHTT certification exam, students will have earned the certification title of CHTT.

Learning Objectives:

• Review basic safety considerations for tools used on the job
• Explain the concept of volts, amps, ohms, and conductors
• Describe circulation system components and hot tub plumbing configurations
• Identify key factors in potential pump motor replacement
• Identify major functions of components of the control unit

Instructor: Bob Barzilay, Master CBP, CHTT, CMS, CPI, CPO, CSP, CST

Course Includes:

• CHTT Instruction
• PHTA Certified Hot Tub Technician Manual
• CHTT Workbook
• PSP/Deck Expo Conference Super Pass
• Lunches for the duration of the course

Please note: If you would like to take the Certified Hot Tub Technician (CHTT) Exam onsite in Dallas upon completion of this course, please submit the application at least two weeks prior to arriving in Dallas.

Sat/Sun/Mon, November 9-11
8am - 5pm
24 Hours, 2.4 IACET CEUs, 24 PHTA CEUs
$1,299 PHTA Member | $1,799 Non-member

Register

The Service Technician Course (CST) provides 24 hours of education for service technicians looking to elevate their knowledge. The course reviews common problems regarding pool finishes and examines potential solutions. Students will explore circulation, filtration, hydraulics, and electricity, culminating in a well-rounded understanding of potential problems and solutions. Upon successful completion of the course and CST certification exam, students will have earned the certification title of CST.

Learning Objectives:

• Identify pool finish problems and solutions
• Review best circulation practices
• Examine filtration, hydraulics, and electrical functions

Instructor: Joseph Stockley, CBP, CHTT, CMS, CPI, CPO, CSP, CST

Course Includes:

• CST Instruction
• PHTA Service Technician Manual
• CST Workbook
• PSP/Deck Expo Conference Super Pass
• Lunches for the duration of the course

Please note: If you would like to take the Certified Pool & Spa Service Technician (CST) Exam onsite in Dallas upon completion of this course, please submit the application at least two weeks prior to arriving in Dallas.

Mon, November 11
8am - 12pm
4 Hours, 0.4 IACET CEUs, 4 PHTA CEUs
$249 PHTA Member | $349 Non-member

Register

The Certified Pool & Spa Inspector (CPI) course creates a foundation for health officials and pool operators to conduct pool and spa inspections to support the assurance of a sanitary, healthy, and safe environment for staff and patrons of public swimming pools and spas.

Learning Objectives:

• Understand the basis for code requirements and why a violation is a public health hazard
• Perform an inspection of the pool and spa area
• Evaluate swimming pool operation and maintenance
• Assess the circulation system and its components
• Evaluate a facility for VGB Act compliance
• Recognize the elements of spa inspections
• Understand recreational water illnesses
• Maintain supervision and operator records
• Recognize the elements of aquatic play features
• Understand swimming pool design standards and their impact on public health

Instructor: Ben Stobnicki, CPI, CPO

Course Includes:

• CPI Instruction

Please note: If you would like to take the Certified Pool & Spa Inspector (CPI) Exam onsite in Dallas upon completion of this course, please submit the application at least two weeks prior to arriving in Dallas.

Mon, November 11
8am - 12pm
4 Hours, 0.4 IACET CEUs, 4 PHTA CEUs
$249 PHTA Member | $349 Non-member

Register

El Inspector Certificado de Piscinas y Spas (CPI) crea una base para que los funcionarios de salud y los operadores de piscinas realicen inspecciones de piscinas y spas para respaldar la garantía de un entorno higiénico, saludable y seguro para el personal y los clientes de piscinas y spas públicos.

Objetivos de aprendizaje:

• Comprender la base de los requisitos del código y por qué una infracción es un peligro para la salud pública
• Realizar una inspección de la piscina y el área de spa
• Evaluar la operación y el mantenimiento de la piscina
• Evaluar el sistema de circulación y sus componentes
• Evaluar el cumplimiento de la Ley VGB en una instalación
• Reconocer los elementos de las inspecciones de spa
• Comprender las enfermedades relacionadas con el agua recreativa
• Mantener registros de supervisión y operadores
• Reconocer los elementos de las características del juego acuático
• Comprender los estándares de diseño de piscinas y su impacto en la salud pública

Instructor: Clemente Rivera, CPI, CPO

Curso incluye:

• Instrucción CPI

Tenga en cuenta: Si desea realizar el examen de Inspector Certificado de Piscinas y Spas (CPI) en Dallas al finalizar este curso, envíe su solicitud al menos dos semanas antes de llegar a Dallas.

Mon, November 11
9am - 4pm
6 Hours, 0.6 IACET CEUs, 6 PHTA CEUs
$499 PHTA Member | $899 Non-member

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This session will review the significant changes from the 2021 to the 2024 International Swimming Pool & Spa Code (ISPSC). This session is designed to help builders and inspectors learn and review significant changes made to the 2024 ISPSC recently released. The course is a must-attend for all industry-related professionals such as builders, architects, engineers, building inspectors, building officials, contractors, plans examiner, plumbing inspectors, and pool and spa installers.

Learning Objectives:

• Review the changes/updates made from the 2021 ISPSC to the 2024 ISPSC
• Examine updated and/or new sections added to the 2024 ISPSC

Instructor: Richard Anderson

Course Includes:

• ISPSC Instruction
• ISPSC 2021 Code Book
• Lunch

Tue, November 12
8am - 9am
1 PHTA CEU

Take a journey through a series of all tile vessels as Greg Andrews shares several invaluable installation techniques he's developed throughout his 40-year career as a tile installer.

Learning Objectives:

• Review proper material selection for your project, including Tile, Waterproofing, Mortar Mixes, Adhesives, and Grouts
• Learn to evaluate the shape and condition of the pool surface, and how to best prepare it for tile installation
• Study several types of pool shapes and learn how to compartmentalize layout options and blend them together into a seamless installation
• Understand the importance of controlling the installation environment and review several viable options to keep temperature parameters within an acceptable range

Instructor: Greg Andrews

Tue, November 12
8am - 9am
1 PHTA CEU

In this presentation, Feras Irikat, Director of Design and Marketing for Lunada Bay Tile, will teach participants how to practice the science of creativity in everyday life and business practice. You will also learn how to implement innovation not just into your business but even broader how to implement innovation into all areas of our life. Are you ready to take the path less taken? Learn how to embrace and implement the culture of innovation as whole and how to make it a part of your business and daily life.

Learning Objectives:

• How to process info and trend signs in the mindset of an innovator (5 steps)
• Participants will be able to capture, gather, and process knowledge, drivers, and other research materials
• Participants will learn the science behind creativity and how to improve their own

Instructor: Feras Irikat

Tue, November 12
11am - 12pm
1 PHTA CEU

The single greatest challenge for Swimming Pool Contractors (SPC) to expand their business is the lack of competent and accountable Construction Managers. Being an Engineer or skilled craftsman, although helpful, certainly is not a prerequisite to be a good manager. In this course, we will explore what makes a good Construction Manager, and how they are an integral part of running a profitable business that provides quality work in a timely period with a “reasonable” or greater client satisfaction of the product result.

Learning Objectives:

• Discuss the properties of an effective Construction Manager
• Learn the process of continuity and accountability oversite
• Review a predictable process which results in success

Instructor: Robert Baxter, Advanced CBP

Tue, November 12
11am - 12pm
1 PHTA CEU

Whether influencer driven or highly individual, your potential clients have a design style that you will need to quickly connect with to get the contract. Demonstrating that you can see their vision as clearly as they do will help you stand apart from the competition. In this session, you will watch a renowned designer be put spontaneously on the spot with live-reveal back-yard inspirations for 2 different clients' visions and styles. The designer will give her impromptu responses and insights and will teach you how to link the dream design and current space and talk about how to book the gig. Join us for this walk-through simulation and learn how to nail improvised feedback as if you have been preparing for weeks.

Learning Objectives:

• Identify patterns and priorities in a client's dream design
• Adapt your pitch based on real-time feedback and current conditions
• Implement your experience and design intuition into sales
• Forecast the predictive expectations of style and taste and convert it into sales

Instructor: Kate Wiseman, MLA

Tue, November 12
1pm - 2pm
1 PHTA CEU

Properly operating and maintaining a pool, hot tub, or spa requires a good understanding of the science and engineering behind equipment, water quality, and mechanics. We'll review best practices found within key standards, such as reasons for required closure in commercial venues, access in elevated pools, and safety requirements for drain covers. ANSI/PHTA/ICC-2 American National Standard for Public Pool and Spa Operations and Maintenance will be a main focus. The ANSI/PHTA/ICC-10 American National Standard for Elevated Pools, Spas and Other Aquatic Venues Integrated into a Building or Structure will also be examined. Then ANSI/APSP/ICC-16 American National Standard for Suction Outlet Fitting Assemblies (SOFA) for Use in Pools, Spas and Hot Tubs, federal law under the Virginia Graeme Baker Pool and Spa Safety Act (VGBA) and currently undergoing a full revision, will be reviewed. Operators will gain practical knowledge to use in the field to keep pools safer and keep them open. An overview of the PHTA Certified Pool & Spa Operator (CPO) program, required in over 25 states, and construction practices will be provided.

Learning Objectives:

• Understand key provisions in ANSI/PHTA/ICC-2, ANSI/PHTA/ICC-10, and ANSI/APSP/ICC-16 (VGBA) standards
• Gain practical knowledge to use daily in your job to ensure health and safety for the public
• Learn about the Certified Pool Operator (CPO) program to advance your career
• Explore ways to participate in current standards development and network with subject matter experts

Instructor: Dennis Berkshire

Wed, November 13
8am - 9am
1 PHTA CEU

Some of the most spectacular pools in the world are particularly amazing simply because they were hanging on the side of a cliff or constructed on a site with such limited access that everything was crammed into position over the house. No stranger to these challenging projects, we will share experience and expertise so that you can skip the risky learning curve and approach these projects with a well-executed plan.

Learning Objectives:

• Examine construction documents, detail coordination
• Review cranes, drilling rigs, full-height forming, double-curtain steel
• Identify hillside work, rooftop pools, remote locations, adverse soil conditions
• List construction sequencing, trade coordination

Instructors: Terry Brannon, P.E. & Skip Phillips, Master CBP

Wed, November 13
8am - 9am
1 PHTA CEU

Pool construction is a sophisticated trade. As a contactor you might not consider yourself a designer, but you are making design decisions every day. Understanding the role design and designers play in the overall backyard development process will make you more valuable to your customer and more effective as a partner with professionals and sub-contractors alike. This course is designed for the contractor who isn't sure if they want to advance their own design education but understands that knowing more about design will make them and their company more successful and profitable.

Learning Objectives:

• Understanding the importance of Intentional Design in the construction process
• Reviewing the basics of design Elements and Principles
• How to consider intentional design decisions in the construction process
• Using the language of design for better communication and collaboration

Instructor: Dominick Mondi

Wed, November 13
11am - 12pm
1 PHTA CEU

The Project Profile series is presented by various GENESIS® members, walking students through specific projects from start to finish.

Learning Objectives:

• Effective design, planning, and hydraulic system design for clear panel projects
• Watershape grass edge perimeter overflow projects
• Island Projects with unusual energy limitations and water conservation
• How to display artwork effectively and spectacularly in perimeter overflow vessels

Instructor: Brian Van Bower

Wed, November 13
11am - 12pm
1 PHTA CEU

Creating compelling visual narratives is a great way to communicate with, engage, and persuade potential clients. In this course, Certified Master Pool Builder & Design Professional John Keynon will cover the principles of design, layout techniques, and effective storytelling methods to communicate the value of your products or services.

Learning Objectives:

• Discuss how to create compelling visual narratives to wow your clients and close the deal
• Review sound principles of design to increase your sales
• Creating storytelling methods through design

Instructor: John Kenyon, Master CBP

Thu, November 14
9:15am - 10:15am
1 PHTA CEU

Substrate and surface preparation, proper mixing, and correct application methods. BREAKING NEWS: Damp-proofing is more than mix, slap, and go. This class suits all levels of learning, from novices to a 30-year veteran. We will focus on the most common mistakes in the field when damp-proofing a pool/spa.

Learning Objectives:

• Focus on sound substrate and proper preparation of the pool shell
• The most overlooked and arguably essential part of any damp-proofing project is consistency when mixing
• Discuss best practices when applying damp-proofing products and tools that will help
• The importance of curing and effects of non-adherence

Instructor: Ken Milbery

Thu, November 14
9:15am - 10:15am
1 PHTA CEU

From the bid to build, your client has great expectations of what they want their dream pool to look like. Through project profiles, you will learn how to get to know your customer and site, and how to interpret their needs and wants into a design they will fall in love with. You will also learn how to make design revisions, prepare a high-end presentation, and get final approval for your paid design. Full session in Spanish!

Learning Objectives:

• Review high-end residential project profiles, including project conditions, client expectations, and identify design challenges
• Describe the collaborative process with clients and others involved in the project
• List design revisions and detail, engineering considerations, and project limitations or conditions
• Explore the importance of charging for your designs and setting the scope of your work, and how to explain to your client why this is necessary

Instructor: Joan Roca, Master CBP