Webinar Series

March 19
12 p.m. - 1 p.m. ET

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If you are looking for that edge on finding the right clientele for you and your business, this course is for you. GENESIS® co-founder Brian Van Bower will take you through a plan of identifying your best clientele, establishing confidence in your customer service, and leading your team through a project, all while maintaining the goal of keeping your work-life balance.

Learning Objectives:

• Identify what your personal style is
• Illustrate and improve your level of customer satisfaction
• Discuss who your clients are, and who isn't your client
• Develop your ability to focus on the most important things first
• Identify how to take command of your business so you can play as hard as you work

CEUs: 1 PHTA CEU

Presenter: Brian Van Bower

March 26
12 p.m. - 1 p.m. ET

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In today's world, there is a lot of competition, and not a lot of experts sharing their best-in-class practices. Luckily, there are still resources available to help you improve your business, your reputation, and your bottom line. In this course, we will highlight the role of education and certification to help you leave the crowd and climb the ladder of success. GENESIS® Engineering Faculty Chair and founder of The Brannon Corporation Terry Brannon, P.E., will show you how earning your credentials will help you outshine and outlast the competition.

Learning Objectives:

• Identifying valuable credentials vs. imitations
• Comparing successful and failed portfolios and bodies of work
• Linking the ROI of education for you and your clients

CEUs: 1 PHTA CEU

Presenter: Terry Brannon, P.E.

April 2
12 p.m. - 1 p.m. ET

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If you work with pool or spa equipment in California, you need to stay up to date on energy efficiency requirements. Learn about the new requirements in the 2025 Building Energy Efficiency Standards (Title 24, Part 6). Get current on Federal and California Appliance Regulations such as heaters, pumps, motors, and controls, and see how they fit with each other and the new code requirements. In this one-hour session, we help you get the big picture, plus do a deep dive on pool heater types and renewable system options.

Learning Objectives:

• Identify how the latest changes of the California Energy Code and Appliance Efficiency Regulations for pool and spa systems fit together
• Compare the pool and spa heating system options of the 2025 Energy Code including equipment options such as heat pump or gas systems
• Summarize the benefits of heat pump and solar pool heater systems versus the more traditional pool heaters
• Discuss the California Appliance Efficiency Standards for pool equipment and what it means for your customers
• Identify online resources for more guidance on these topics

CEUs: 1 PHTA CEU

Presenter: Gina Griffiths Rodda
Gina Griffiths Rodda is currently the Owner of Gabel Energy out of Castro Valley, CA, and has been in the energy modeling field since 1991. She is an energy analyst performing a wide range of responsibilities in both residential and nonresidential construction pertaining to compliance standards and energy modeling within the United States, while specializing in California Building Code. California local ordinances (or Reach codes) supporting electrification and electric preferred for multifamily, hotel/motel and nonresidential buildings dictates much of the work Gabel Energy provides in Northern California.
Gina has worked with Energy Code Ace as a subject matter expert developing and supporting trainings, resources and tools on the Residential and Nonresidential Title 24 Building Energy Efficiency Standards for building department staff, energy consultants, engineers, contractors and architects.
Gina also works as a respected subject matter expert informing the statewide code development process since the 2013 Building Code cycle.
Certifications: Residential and Nonresidential Certified Energy Analyst (CEA) via CABEC; LEED Accredited Professional (AP) via USGBC
Education: Bachelor of Arts from University of the Pacific (UOP), graduated 1989

April 9
12 p.m. - 1 p.m. ET

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Since the pandemic, more people have been searching for ways to create their wellness oasis at home. The new trend emerging is mini pools, which are great for all budgets and spaces. In this webinar, we will explore the mini pool boom, its deep history, and all the wellness accessories your clients may want for their at-home getaway.

Learning Objectives:

• Review the benefits and attractive qualities of the mini pool
• Discuss the accessory options and upgrades
• Explore the ancient instinct for wellness, and how to adapt it to modern life

CEUs: 1 PHTA CEU

Presenter: Maria Moscato

April 23
12 p.m. - 1 p.m. ET

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Are you ready to take your hot tub business to the next level? This dynamic webinar dives deep into crafting a strategic five-year growth plan specifically designed for hot tub retailers. Industry experts will share proven tactics to expand your customer base, optimize your sales approach, and future-proof your business in a competitive market.

Learning Objectives:

• Identify Market Trends and Opportunities: Gain insights into emerging trends in the hot tub industry and discover strategies to capitalize on new market opportunities.
• Craft a Winning Sales and Marketing Strategy: Learn how to develop a targeted sales approach, leverage effective marketing tactics, and reach new customer demographics.
• Build a Customer-Centric Experience: Explore best practices for creating a seamless customer journey, from initial inquiry to post-purchase service, that fosters loyalty and repeat business.

CEUs: 1 PHTA CEU

Presenter: Nathan Unruh
Dr. Nathan Unruh is a visionary leader and successful entrepreneur dedicated to enhancing people's lives. With decades of experience in the chiropractic field, he has expanded his reach to start a diverse range of businesses, including QUVR, Sidecar, and FiveFour. He is a respected author, coach, speaker, and consultant known for his unique perspective and innovative approach to business. Driven by a passion for helping others achieve financial freedom and a life of affluence, Dr. Unruh continues to inspire and impact countless individuals and organizations.

April 30
12 p.m. - 1 p.m. ET

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Lifeguards and aquatic management teams have long faced stressful work environments. In addition to cumulative daily stress, lifeguards and allied support staff may be regularly exposed to traumatic events and life-threatening situations that can take a toll on mental health. This webinar introduces concepts to help aquatics organizations better prepare lifeguard teams for the darker realities of the profession. Come review common methods first responders use to help build resistance to the effects of job stress. Learn steps you can take to help mitigate this stress with your team and when to engage appropriate outside resources when a critical incident does occur. This webinar will help aquatics professionals, health & regulatory officials, and those that supervise aquatic facilities understand mental health resources that should be available to lifeguards in the aftermath of a critical incident.

Learning Objectives:

• Apply techniques to build and maintain resistance to stress in themselves and their teams
• Identify common psychological and behavioral crisis reactions
• Explain how crisis intervention best practices in other first responder communities can be successfully utilized with aquatic first responders

CEUs: 1 PHTA CEU

Presenters:

Craig Sears
Craig Sears has been in aquatics for over 30 years. He founded Sears Pool Management Consultants, Inc. in 1997, which provides pool management services to community and commercial pools in the metro Atlanta area. He also founded Greater Atlanta Water Safety Alliance in 2012, which provides free water safety education and subsidized swim lessons and aquatic training to Atlanta area residents. He has served continuously on the Georgia Chapter of PHTA since 2007, currently serves on PHTA's CPO Advisory Council, and has earned various industry designations including ARC LGIT, CPOI, PHTA CSP, and CBP. He has also received multiple industry awards and recognitions, including being named a PHTA Fellow in 2018, PHTA CSP of the Year in 2020, and AI Power 2023.

Tyler Anderson
Tyler Anderson, AqP, CEAP, CCISM, CCI President of the International Lifeguard Critical Incident Response Alliance, has served on and led multiple Critical Incident Response Teams over the last 20 years. Anderson has over 25 years of experience in the aquatics, corporate emergency management and business continuity planning industries. His experience as an American Red Cross Lifeguard Instructor Trainer and Ellis & Associates Lifeguard Instructor spans multiple organizations including: Six Flags Theme Parks, The American Red Cross, YMCAs, Goldfish Swim Schools, and multiple pool management companies. He is a Certified Pool Inspector with PHTA and is a Designated Aquatic Professional (AqP) with the Association of Aquatic Professionals. Anderson is credentialed in Critical Incident Stress Management (CCISM) from University of Maryland, Baltimore and is an Instructor with the International Critical Incident Stress Foundation. He is Certified in Crisis Intervention (CCI) with the American Academy of Experts in Traumatic Stress and is a Certified Employee Assistance Professional (CEAP) with the International Employee Assistance Professionals Association. He also enjoys volunteering leading the business emergency planning program, Ready Rating, for the American Red Cross Connecticut & Rhode Island Region and serves as their National Transportation Safety Board Liaison; helping to ensure victims and families of victims of mass casualty transportation disasters in the region receive compassionate care that is consistent with federal guidelines.

May 7
12 p.m. - 1 p.m. ET

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Join us for an engaging, hour-long Water Safety Town Hall with Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development at the Pool & Hot Tub Alliance (PHTA). Rowdy leads the Step Into Swim drowning prevention initiative and serves as the voice of swimming for NBC, advocating for the importance of water safety and swimming education. During this Q&A session, he will share highlights from his personal journey as an elite athlete, discuss the pivotal work of Step Into Swim, and provide valuable water safety facts and strategies for keeping children safe around water. Attendees will have the opportunity to submit questions in real time, gaining insights from Rowdy on how to prioritize swimming for kids and foster a lifelong appreciation for the sport.

Learning Objectives:

• Understand the role of the Step Into Swim program in promoting water safety and reducing drowning risks
• Explore strategies for introducing swimming and water safety to children at an early age
• Learn key water safety best practices and how to incorporate them in daily routines
• Gain inspiration from Rowdy Gaines' personal journey and his perspective on the long-term benefits of swimming

Presenter: Rowdy Gaines
Rowdy Gaines is a three-time Olympic gold medalist and iconic figure in the pool world. Rowdy's story is one of dedication, perseverance, and exceeding expectations. A late bloomer in swimming, he went on to dominate the freestyle events, capturing gold at the 1984 Los Angeles Olympics in the 100-meter freestyle, 4×100-meter freestyle relay, and 4×100-meter medley relay. His 10 world records stand as a testament to his relentless pursuit of excellence.
Rowdy's passion for swimming extends far beyond competition. He currently serves as a proud advocate for the Pool & Hot Tub Alliance (PHTA) drowning prevention initiative Step Into Swim, using his platform to promote the enjoyment and benefits of pool ownership and saving lives through swim lessons. Rowdy leverages his position as PHTA’s Vice President of Partnerships and Development to champion water safety initiatives.

May 14
12 p.m. - 1 p.m. ET

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Dive into a comprehensive discussion on the US National Water Safety Action Plan with members of its steering committee. This session will provide an overview of the plan's core principles, current progress in its nationwide implementation, and practical strategies for how professionals in the pool, spa, and hot tub industries can lend their support. Engage in a dynamic conversation about cross-sector collaboration, discover emerging best practices, and gain insights into the importance of unified efforts to reduce drownings and encourage water safety across the country. Attendees will come away with actionable ways to contribute to this vital national endeavor.

Learning Objectives:

• Understand the key goals and focus areas of the US National Water Safety Action Plan
• Learn about the current status of the plan's implementation and its impact on water safety efforts
• Identify specific ways pool, spa, and hot tub industry professionals can support and align with national water safety initiatives
• Gain insight into collaborative approaches for advancing water safety practices at community and industry levels

CEUs: 1 PHTA CEU

Presenters: Members of the US National Water Safety Action Plan Steering Committee

June 11
12 p.m. - 1 p.m. ET

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The forgotten history of pool sanitation is leading to millions of RWI cases every year. Sanitation regiments for U.S. pools began around 1918. Very active programs among the sanitarians of the American Public Health Association from the 1910s through 1964 have provided a huge cache of practical information on how and why swimming pools must be managed to protect the health of swimmers. But absolutely none of that information is present in our current operating manuals – including the Pool & Spa Operator Handbook, which is the world’s most commonly used manual on pool operation. Two examples:

1. A recent article from the CDC (Gerdes, et al, 2023) identified dermal infections as the leading type of RWIs. Ear infections alone are estimated to cause 5,700,000 cases and cost the public $536,000,000 each year. These easily preventable illnesses dwarf all other RWIs. When were dermal infections first identified as a major concern? 1921! (Simons, et al, 1924, AJPH 14(7)597-602). Yet, these barely get mentioned in the CDC outbreak reports or the CPO Handbook compared to Cryptosporidium and secondary disinfection systems.
2. OTO methods were deleted from Standards Methods, 14th ed. in 1975 “because of poor accuracy and precision and high overall (average) total error in comparison with other available methods...” Why do we still see references in our talks and trade articles as well as in the MAHC to old studies that used OTO? Has the focus in our training gone so far to HOW to run a pool that we have lost WHY we do each aspect of management?

This talk will examine the forgotten history lessons of pool management that must be included in our future training class. Otherwise, our pools will be condemned to a repeating cycle of easily prevented illness and expense.

Learning Objectives:

• Learn how our present pool operations have slowly evolved for the last 100 years
• Learn that the scientific literature throughout the 20th century has been forgotten and key lessons are not included in our present training materials
• Understand that proposed operational parameters must be supportable by reliable science, or inadvertent negative consequences can and will result

CEUs: 1 PHTA CEU

Presenter: Dr. Roy Vore
Dr. Roy Vore has been a CPO and PHTA CPO Instructor for over a decade. He began developing treatments for microbial growth in recreational water in 1991. Roy was a major contributor to the Disinfection Water Quality module of the CDC's MAHC, and the lead author of PHTA's RWI handbook. Roy holds a Ph.D. in bacterial physiology in addition to a master’s and bachelor's in microbiology. He has over 100 scholarly papers and presentations on the selection and use of industrial biocides, biocide testing methodology, the microbiology of swimming pools and spas, and the governmental regulation of biocides.

Leadership qualities are not really something we are born with. It is a position of trust that we earn through dedication, setting an example, and keeping our word. This is especially true for the aquatics world. While there are plenty of resources out there that will tell you what to do, this webinar is designed to help you identify certain traps to avoid falling into because you have a position of power.

Learning Objectives:

• Identify behaviors which are harmful to team building
• Understand how these behaviors negatively impact your operation
• Learn alternative methods to use which will lead to better team building

CEUs: 1 PHTA CEU

Presenter: Paul Blake

Recording coming soon!

The goal of this webinar is to introduce participants to key information in the 2021 International Swimming Pool & Spa Code® (ISPSC). The focus of this presentation is the technical information recommended for plan review and field inspections for Residential Swimming Pools and Spas/Hot Tubs for new construction/remodeling.

CEUs: 1 PHTA CEU

Presenter: Ken Gregory, Pentair

Recording coming soon!

Are you confident you know how to secure your payments and protect your projects? Don't let unpaid invoices drown your bottom line. Join the California Pool & Spa Association (CPSA) and legal experts from The Green Law Group for an essential webinar designed specifically for pool contractors.

This session dives deep into the mechanics of mechanics liens, payment protections, and your legal rights under California law. Whether you're a seasoned contractor or just starting out, understanding these critical legal tools can mean the difference between getting paid - or getting left high and dry.

What You'll Learn:

• Mechanics Liens 101: What they are and how they protect your business
• Preliminary Lien Notices: Who needs to file them and why they matter
• Perfecting a Lien: What it means and how to do it right
• Subcontractor Liens: Can your subs file if you haven’t been paid?
• Timelines Matter: How much time do you really have to file a lien?
• Lien Releases: Are you legally required to collect them from your subs?
• SB800—The Right to Repair Act: What pool contractors need to know
• Homeowner Payment Tactics: Can 2-party checks protect them—and what does that mean for you?

Who Should Attend?

• Pool Contractors
• Subcontractors
• Project Managers
• Business Owners in the pool & spa industry

Don’t miss this opportunity to gain legal insights that can help you secure your payments, avoid costly mistakes, and keep your business afloat. Register now to reserve your spot!

CEUs: 1 PHTA CEU

Presenter: Leah Shoen, The Green Law Group

Recording coming soon!

By day AND by night, our customers don't just want a pool. They want the intangible transcendent feeling that a beautifully composed environment adds to their life. The intentionality you expend on designing their space by day must carry over into the evening hours, if we are to deliver the full effect we initiated for them. To bring about a nighttime setting that captures their imaginations is the ultimate finishing touch! Thoughtful lighting is the medium that will delight your client and their guests. Your work will stand out and be differentiated in the industry. In this course, GENESIS® Design Faculty Advisor and Owner/Designer of Bianchi Design Kirk Bianchi will teach you how to begin recognizing the key attributes of pool and landscape lighting do's and don'ts, to continue your growth in creating the ultimate backyard experience.

Learning Objectives:

• Understanding how to create design that draws the eye
• What to light, and what not to light
• How to "paint" with light
• Enhancing your poolscape through reflectivity of lighting and landscape
• Envisioning day-to-night project profiles

CEUs: 1 PHTA CEU

Presenter: Kirk Bianchi

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

The pool and hot tub industry is growing, but are you facing challenges finding and keeping qualified employees? Join the Pool & Hot Tub Alliance (PHTA) for an essential webinar focused on workforce development, designed to equip you with practical strategies to address the current labor shortage and build a strong, sustainable team. This interactive session will provide insights into effective recruitment techniques, proven retention strategies, and opportunities for professional development, empowering you to cultivate a skilled and engaged workforce.

Learning Objectives:

• Develop Targeted Recruitment Strategies: Learn how to identify and attract qualified candidates through diverse channels, including online platforms, industry partnerships, and community outreach
• Implement Effective Retention Programs: Discover strategies to foster a positive work environment, boost employee morale, and reduce turnover. This includes exploring competitive compensation and benefits packages, recognizing and rewarding achievements, and creating opportunities for career advancement
• Leverage Training and Development Resources: Gain insights into PHTA's training programs and other resources available to enhance the skills and expertise of your existing workforce. We'll discuss the importance of ongoing professional development and how to create clear career paths for your employees

CEUs: 1 PHTA CEU

Presenter: Seth Ewing, PHTA Senior Director of Member Programs and Services

Recording coming soon!

A cornerstone of the entertainment industry is the ability to provide safe and reliable recreation for all users and this all starts with the single unifying factor: water. Water quality is critical to the success of any aquatic destination and has a direct impact on the health and safety of guests. Pristine water is a function of proper circulation, filtration, disinfection, and oxidations. Without each of these elements, a pool will harbor unsafe levels of bacteria, produce irritating chemical byproducts, or damage equipment and aquatic systems. This session will explore several advanced water treatment engineering solutions and technologies employed to ensure a safe and healthy guest experience.

Learning Objectives:

• Follow the water path through the pool system, examining the functions of all areas and their effects on water quality
• Discover the interrelated functions of circulation, filtration, disinfection, and supplemental sanitation related to maintaining water quality and a safe and healthy aquatic environment
• Evaluate how operations and pool management can contribute to water quality
• Examine a variety of engineering advancements that help to mitigate risks and improve guest experience

CEUs: 1 PHTA CEU

Presenter: Jennifer Hill, WTI Texas

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

Discover strategies for improving retail performance, from inventory management to customer engagement. Learn how to leverage emerging trends and technologies to stay competitive.

Learning Objectives:

• Develop effective merchandising strategies for pool and spa products
• Use data analytics to optimize inventory management
• Implement customer service practices to enhance client satisfaction

CEUs: 1 PHTA CEU

Presenters:

• Rick Harvey, BioLab
• Mario Maichel, Watkins Manufacturing
• Shawna Mesher, Evosus

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

Designing a pool and backyard doesn't have to break the bank. This course demystifies budget-conscious design by guiding you through strategies to create both attractive and functional outdoor spaces. You will learn how to select cost-effective materials, optimize layouts, and incorporate features that fit within financial constraints—all without compromising on style or durability. Gain insights into collaborating with clients and prioritizing their needs and wants, ensuring the final design balances dreams with a realistic budget. By the end of this course, you will be prepared to propose innovative pool and backyard solutions that meet both aesthetic desires and financial goals.

Learning Objectives:

• Learn strategies for designing attractive and functional pool and backyard spaces within budget constraints
• Discover cost-effective materials, layouts, and features
• Develop techniques for prioritizing needs and wants with clients

CEUs: 1 PHTA CEU

Presenter: John Kenyon, Master CBP

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

Recorded January 22, 2025

On January 3, 2025, the 119th Congress of the United States will be seated and on January 20, 2025, the President and Vice President will be sworn in to begin the new administration. Join us for a presentation and discussion on what the 119th Congress and the new administration means for the pool and hot tub industry. Gain insights on what major impact may be in store and what our government relations team will be working on.

Learning Objectives:

• Introduce and explain the new Congress and what it means for the pool, spa, and hot tub industry in the United States
• Understand major government relations priorities in the industry
• Explain why the work of government relations is important for the health and growth of the industry
• Explore the impacts government oversight, regulation, and legislation have on the pool, spa, and hot tub industry.

CEUs: 1 PHTA CEU

Presenters:

• Justin Wiley, Vice President of Government Relations, Standards, and Codes, Pool & Hot Tub Alliance
• David Beaudreau, Jr., Senior Vice President, DCLRS
• Jennifer Hatfield, Government Consultant & Managing Member, J. Hatfield & Associates PL

This webinar is available exclusively to PHTA Members. Members, view this recording for free with the PHTA Class Pass.

The idea that pool design, construction, and service are separate individual disciplines is often the misconception of outsiders looking to get into the pool industry. This panel of professionals is going to outline the importance of integration and collaboration and why it is important to have a valued team assembled to deliver high-quality experiences to your clients. Remember, it takes a village to build a great pool.

CEUs: 1 PHTA CEU

Presenters:

• Paul John Boulifard, Architect + LEED AP, GENESIS® Design Faculty Chair
• Mike Davis, Advanced CBP, GENESIS® Instructor

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

Recorded November 20, 2024

This webinar is available to PHTA members only. Every election impacts laws, regulations, and how we do business. Join PHTA and our panel of experts to discuss the potential regulatory and industry changes regarding the pool and hot tub industry. During this state of transition, we will examine the post-election landscape and speculate what the future may hold, based off of voting records and campaign promises.

Learning Objectives:

• Review the outcomes of the election and how that potentially impacts our industry
• Assess what lawmakers may be preparing for their terms and jurisdictions
• Evaluate how PHTA can serve our members and the interests of the industry

This webinar is available exclusively to PHTA Members. Members, click here to view the recording for free.

Attendees will be shown how all types and methods of construction can be employed in construction of a natural swimming pool (NSP) and, depending on the "look" the client is wanting to achieve, the NSP can look just like a regular pool or can be designed with the aesthetic look of a pond with flourishing aquatic plants. The business opportunity is bright for pool builders, landscape architects, and designers who embrace an understanding of NSPs. With more clients seeking environmentally sustainable options to support their green-living lifestyle, NSPs provide a means to address the outdoor living spaces needs of this expanding demographic. Attendees will be provided information to assist in estimating NSP projects and the costs associated with building different sizes and types of NSPs. Bottom line, a professionally designed and properly equipped NSP will cost slightly more to install than a chemically treated pool of the same size, but the value these environments create is immeasurable. This course will provide the attendees with the information YOU need to know for planning and integrating a natural swimming pond or natural swimming pool into their clients' project.

Learning Objectives:

• Learn the History and Functional Components of a Natural Swimming Pool
• Understand the Flexibility of NSP Design, Engineering, and Construction for Residential and Public / Commercial Pools
• Acquire Knowledge of the Basis and Optimization of Biological Filtration
• Become Informed of Microbiological Standards and Historical Safety of NSPs
• Appreciate the Advantages of Eliminating Use of Chlorine and Associated Chemicals

CEUS: 1

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

In today's competitive job market, attracting and retaining young talent is crucial for business success. This interactive webinar will equip you with the latest strategies to build a dynamic workplace that appeals to the next generation. Learn how to craft a compelling employer brand, create a positive candidate experience, and foster a culture of growth and development that keeps young talent engaged and thriving.

Learning Objectives:

• Understand the priorities and expectations of young talent: Gain insights into what motivates the next generation of workers and how to tailor your recruitment and retention strategies accordingly
• Build a magnetic employer brand: Discover how to showcase your company culture, values, and opportunities to attract top young talent in a crowded marketplace.
• Develop a winning retention strategy: Learn best practices for creating a work environment that fosters engagement, growth, and long-term career satisfaction for young employees.

CEUS: 1

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

You pay for every square foot of your showroom and you expect a return on that investment. But have you ever thought about the EXPERIENCE per square foot? Showroom layout affects how shoppers engage with your products. It influences what they notice, what you sell, what you add on. It may even mean leaving some space open so shoppers can stand back and appreciate everything else. Join PHTA for a panel discussion with showroom and square foot ROI subject matter experts from PHTA Strategic Partners LOU, Watkins Manufacturing, and BioLab.

Learning Objectives:

• Discuss how to calculate revenue per square foot, frequency of review, and how to assess the viability of a new retail store investment
• Discuss how to use the ALEX machine to promote suggestive selling and automated emails to encourage customers to return to the store and make purchases
• Determine if your retail space matches the quality and caliber of products you sell and service

CEUS: 1

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

How can pool and spa retailers strengthen their showroom design — including their product selection — to increase profits and make the customer’s shopping experience more enjoyable than ever? Ted Lawrence, a well-known retail specialist with over 30 years of experience in the pool and spa industry, discusses best practices to maximize your retail sales. Not only will he suggest new products to increase revenues, he will discuss product placement, of both new and tried-and-true products, within your store to make the most of your retail square footage and warehouse space.

CEUS: 1

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

This webinar will focus on nuances of spa water chemistry, highlighting the differences in chemistry between spas and pools. Topics of discussion will include the impact of aeration, volume, temperature, and bather load as well as the challenges associated with balancing in a hot water environment. Recreational water illnesses common to spas will also be discussed, with a focus on how to prevent problems from occurring.

Learning Objectives:

• Identify differences in pool and spa chemistry and learn how to compensate for those differences in a spa
• Learn the importance of water balance and how to manage the spa chemistry to protect bathers from illness and maximize efficiency
• Learn troubleshooting techniques for common spa problems

CEUS: 1

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

This webinar will highlight defensive strategies every pool business owner should know and use on the daily to stay ahead of the game! In the same vein as teach a man to fish and he will never starve, the philosophy here is to Build Better PEOPLE who in turn will build better pools. This webinar will delve into topics such as defining a Director of Operations, resetting the expectation of loyalty and pride in working for your company, and developing a bill of rights every person working for you can be proud of every day.

CEUS: 1

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

Not every backyard swimming pool and spa project needs the attention of an engineer, but occasionally a builder finds himself over his head with soil foundation issues, cantilevered structures, pier supported pools, deep fills, adjacent structures, complex hydraulics, logistical issues such as remote access, elevated pool structures, and other, more complicated issues. This brief 1-hour seminar takes students through the ins and outs of hiring a consulting engineer to assist with swimming pool and spa design. Items discussed will include the qualifications a pool professional should look for in an engineer, the types of engineers and firms that routinely take on swimming pool engagements, fee structures, professional liability insurance, and division of responsibility. And finally, we will discuss training your engineer for your individual type of pool work and building relationships for the long-term.

Learning Objectives:

• To develop for the student a personal criterion for when an engineer is necessary and when one is not
• To investigate the process of finding and vetting engineering professionals on the basis of their experience and qualifications
• To prepare builders to discuss contractual arrangements and fees with engineers
• To enable builders to create a plan for building a relationship with an engineer or firm by cooperative training specifically in the types and locations in which the builder specializes

CEUS: 1

Purchase Recording ($39/Member and $79/Non-member)

Our understanding that water heals and renews seems to be an ingrained and ancient knowledge. In this course, we'll explore that instinct, and review the research and conclusions of 5 scientists across various fields who proved and reaffirmed that knowledge. You will then learn how discoveries of water-related properties relates to the pool and spa industry, and your business.

Learning Objectives:

• Understand how available potable water has been used through the years
• Explore the value of potable water to the mind and body, and how to turn it into an opportunity
• Understand the fundamentals of wellness theory and how it relates to water
• Gain an understanding of our industry's impact on potable water usage and how we can improve

CEUs: 1

Purchase Recording ($39/Member and $79/Non-member)

Our industry is constantly changing and evolving. Making the right legal decisions for your business can feel like navigating your way through an obstacle course. This session with Steve Getzoff and Alex Horton will help you protect your business and help you create a map for dealing with some of the biggest challenges you face. Whether it's contracts, regulations, codes and standards, or insurance issues keeping you up at night, watching this webinar will help you prepare to make the right decisions.

Learning Objectives:

• How to stay abreast of the ever changing legal and regulatory landscape
• How to understand and comply with codes and standards
• How to create effective and proper contracts and subcontracts
• Know what insurance you need
• U.S. Department of Labor (DOL) classification of employees vs. independent contractors

CEUs: 1

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

Join the Pool & Hot Tub Alliance (PHTA) and the National Drowning Prevention Alliance (NDPA) for an in-depth webinar on water safety and drowning prevention. Advancements in water safety have been occurring at a very rapid rate in recent years and it can be difficult to keep up. This webinar will include a review of the latest drowning and aquatic injury statistics, updates on the launch of the U.S. National Water Safety Action Plan, and the latest tools and resources from the NDPA that will help you impact water safety with your clients and in your communities. This informative webinar will cover multiple aspects of water safety, including the latest science and innovation, that will empower you to take action and make a difference with this lifesaving cause.

Learning Objectives:

• Understand the latest drowning and aquatic injury statistics and facts.
• Engage with and understand the purpose of the US National Water Safety Action Plan
• Utilize new and existing resources and tools to impact water safety in their local communities

CEUs: 1

PHTA Members: View this recording for free with the PHTA Class Pass.

Non-Members: Purchase recording ($79)

Recorded January 11, 2024

This complimentary webinar will guide you through how to implement a PHTA Apprenticeship Program at your company. You will learn about the essential aspects, including registration procedures, standards, appendix details, and online education.

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Recorded December 13, 2023

This complimentary webinar, presented by experts from the Institute for American Apprenticeship, is for pool, spa, and hot tub professonials interested in starting an apprenticeship program in their business. Learn about all the benefits of the PHTA Apprenticeship Programs, including increased retention, employee satisfaction, and defined skill sets. If you are interested in launching a program or have recently started the process, this webinar is for you. This webinar covers:

• What are the PHTA Apprenticeship Programs?
• What are the benefits to you, as the employer?
• What are the benefits for the apprentices?

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Recorded December 7, 2022

As the dust settled from the midterm elections, PHTA provided a webinar discussing the impacts of the results on the pool, spa, and hot tub industry, and answered questions about the upcoming 118th Congress. This is an insider's outlook on the effects of a changing Congressional landscape and the impact a divided Congress will have on agenda-setting and legislation.

For the benefit of PHTA members, election analysis and commentary was presented by PHTA's Federal/Congressional lobbyists, D.C. Legislative and Regulatory Services, Inc. (DCLRS), a veteran lobbying firm with over 30 years of experience. DCLRS provided an "inside-the-Beltway" perspective on industry opportunities in the upcoming Congress, discussed opportunities for member involvement, and answered members' questions.

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The current ANSI/APSP/ICC-7 Entrapment Avoidance Standard defines the maximum flow rate to address entrapment methods, most commonly hair entrapment. Correctly understanding how the standard defines the maximum flow rate, calculating TDH and measuring the system TDH at the pump's drain is vital to a properly designed and safe water vessel. In this course, Ken Gregory will examine the Standard, break down the explanations, and provide you the vital calculation tools to properly calculate the TDH and flow rate for your project.

Learning Objectives:

• Examine current ANSI/APSP/ICC-7 Standard
• Define TDH
• Utilize the PHTA Calculation form to calculate proper flow rate
• Examine entrapment methods:
  • Hair Entrapment
  • Body Entrapment
  • Limb Entrapment

Mechanical Entrapment Speaker: Ken Gregory
Mr. Gregory was a Commercial Pool Contactor with over 40 years of experience in the design, sales, construction management, and maintenance of residential and commercial pools. He has designed and built pools ranging from a few hundred square feet to several thousand. This includes filtration, chemical controls, UV light systems, variable frequency drives, flow controls, and heating systems of all types. He was directly responsible for all facets of the design process, cost estimating, specifications, and construction management of all commercial projects. Ken was on the original code committee that produced this ISPSC and presently is a member of the ICC PMG Council representing the swimming pool industry.

CEUs: 1.5

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)

PHTA outside legal counsel, Steven Getzoff, and PHTA federal lobbyist, Carl Chidlow, will provide an overview of "The Coronavirus Response and Relief Supplemental Appropriations Act of 2021" and the ability of employers to apply for a first or second round of Payroll Protection funds, along with other tidbits included in the legislation of interest to our membership. In addition, a preview of what to anticipate at the federal level in 2021 with the new Administration and 117th Congress will be provided. The session will be moderated by PHTA Vice President of Government Affairs & Codes, Jennifer Hatfield.

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Are you looking for ways to maximize your water quality and chemical efficiencies? Then join us for this PHTA webinar as Alicia Stephens guides you through the addition of chemicals beyond just sanitizers and oxidizers. We'll examine ways to improve water clarity, bather comfort, and reduce maintenance issues, and define what products and technology can impact the swimming experience beyond just keeping bathers safe from disease.

Learning Objectives:

• Examine the impact that specialty chemicals can have on water quality
• Create a pool maintenance plan that maximizes efficiency and bather experience
• Review pool chemicals beyond sanitizers and oxidizers

CEUs: 1

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)

The past 12 months have provided us with many new experiences. With shifts in consumers' buying trends and expectations to retailers, staying relevant is vital to your organization's continued success. During this session, focused on retailers, current PHTA Retail Council Chair Joe DeFuria and council member Jamie Puchmeyer will review consumer adjustments made in 2020 and provide an outlook on continued success in 2021.

Learning Objectives:

• Identify examples to stay retail-relevant in the changing times
• Discuss ways to retain and enhance your customer experience
• Provide case studies of retail success stories

CEUs: 0.5

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)

During this 90-minute session, Terry Arko will provide a basic introduction to pool water chemistry. This course is especially beneficial for those new to the industry or those focused on residential service.

Learning Objectives:

• Identify the challenges of source water
• Define why pool chemicals are necessary
• Review the properties of chlorine in water
• Examine chlorine and water balance

CEUs: 1.5

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)

During this session, we will examine pathogens responsible for disease outbreaks and how to combat them. We'll review the advantages and disadvantages of different disinfectants, along with the recommendations in the ANSI/APSP-11 standard.

Learning Objectives:

• Identify common pathogens that cause Recreational Water Illnesses (RWIs)
• Examine recent changes to ANSI/APSP-11
• Define Remediate Bodily Fluid Contamination, per CDC Recommendations
• Discuss pros and cons of different disinfection systems

CEUs: 1

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)

The Virginia Graeme Baker Act (VGBA) standard for drain covers has changed, which means new information is available for Pool Professionals. The update will be implemented as a rolling change, and as new drain covers arrive, installers will receive more information with them. Join this webinar to get up to speed on what's changed and take advantage of the opportunity to have questions answered by a subject matter expert.

Learning Objectives:

• Examine the recently enacted revision to the VGBA standard
• Discuss this change moving forward and how it impacts current inventory in the market
• Identify resources for additional information post-webinar

Presenter: Steve Barnes
Steve Barnes is the Director of Science and Compliance for Aquastar Pool Products. He is the Chairman of PHTA Technical Committee, ANSI/APSP-16 the Federal VGB Pool & Spa Safety Act drain cover standard, and ANSI/APSP/ICC-15 Standard for Residential Swimming Pool Energy Efficiency. He is also a member of the ICC Swimming Pool and Spa Code Committee and ANSI/APSP/ICC-7 Standard for Suction Entrapment Avoidance. Steve has 37 years of experience in the pool industry, dating back to 1984 where he began as a hydraulics research and development lab technician, moving into lab management, and new product development. Steve's career focus is on helping pool contractors make pool ownership more convenient, cost effective, and safe.

CEUs: 1

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)

This program will provide an overview and explanation of the new PHTA pathways from CBP to a Certified Master Pool Builder and Design Professional.

CEUs: 1

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)

The presenters will host this live webinar on the showroom and discuss best business practices for selling custom products.

Presenters:

• Dan McManus, President & CEO, Evosus, Inc.
• Steve Ruscigno, Vice President & General Manager, Oregon Hot Tub

CEUs: 0.5

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)

Find out how working with manufacturers' agents can be a better-than-ever response to the pressures to grow sales in today's competitive market environment. This webinar will cover what a manufacturers' agent is, important go-to-market strategy questions, benefits of outsourcing field sales, myths and misconceptions, and more. Manufacturers, this webinar is for you!

Presenters:

• Tracy Thornburg, Thornburg Enterprises, Inc., Chair of the PHTA Manufacturers Agents Council
• Colt Blithe, Blithe Sales Company

CEUs: 0.5

PHTA Members: View this recording for free with the PHTA Class Pass

Non-Members: Purchase recording ($79)