education and events
Business/Leadership Courses
PHTA and GENESIS® business and leadership courses provide the information you need to successfully manage a business or aquatics facility. Courses cover legal information, hiring and mentoring, and more.
Interested in bringing GENESIS® faculty to your office/facility to meet with your team? An in-person GENESIS® program tailored to your team would save travel time and expenses for your staff and provide all with the same education to provide your company with an edge over the competition. Contact Jeanne Mendelson, PHTA Vice President of Education and Events.
On-Demand
Our understanding that water heals and renews seems to be an ingrained and ancient knowledge. In this course, we'll explore that instinct, and review the research and conclusions of 5 scientists across various fields who proved and reaffirmed that knowledge. You will then learn how discoveries of water-related properties relates to the pool and spa industry, and your business.
Learning Objectives:
- Understand how available potable water has been used through the years.
- Explore the value of potable water to the mind and body, and how to turn it into an opportunity.
- Understand the fundamentals of wellness theory and how it relates to water.
- Gain an understanding of our industry's impact on potable water usage and how we can improve.
CEUs: 1
Instructor: Paul John Boulifard
Course Fee: $39/member and $79/non-member.
Determine how much your product or service is worth based on your costs, overhead, and after what you think is a fair return or profit. Whether you are a small service company, retail store, or a large builder, the formulas are similar. Everyone in business should constantly review his or her costs and profitability in our continually changing industry.
Learning Objectives:
- Review overhead, expenses, markup, gross margin, and profit.
- Discuss what is an appropriate markup or gross margin.
- Identify what your products and services worth. What are you worth?
- Define your value and find ways to improve it.
CEUs: 2
Instructor: Brian Van Bower
Course Fee: $50/member and $99/non-member.
This course provides an awareness of issues relating to discrimination in the workplace and practical considerations for avoiding discriminatory practices, including discrimination associated with race, color, religion, creed, sex, national origin, age, citizenship, marital status, veteran status, sexual orientation, gender identification, political ideology, medical condition, sensory, physical or mental disability, or any other characteristic protected by local, state, or federal law.
CEUs: 1
Course Fee: $39/member and $79/non-member.
Securing enough staff to fill lifeguard positions across the country is a challenge every year. This session is designed to help aquatics professionals adapt and customize their approach to find, train, and staff sufficient lifeguards to staff tomorrow’s aquatic facilities. Come learn how industry leaders are combatting this problem.
Learning Objectives:
- Review challenges and best practices for recruiting domestically and abroad.
- Discuss motivating factors for today's young workforce.
- Customize your approach to your market.
CEUs: 1
Instructor: Craig Sears
Course Fee: $39/member and $79/non-member.
Focus. Within the pool and spa industry and the business we provide, it should be easy to focus on the tasks at hand. We have a lead, we contact, connect, discuss, examine, and contract our project. However, as each project is different, each client is different, and it's easy to lose 'focus' or inspiration. In this session, GENESIS® Ambassador and SWD Master Brian Van Bower will examine ways to maintain your focus, expand your knowledge, and find new ways to revitalize while inspiring and creating unique masterpieces for your customers. This was recorded for the 2021 GENESIS® Symposium.
Learning Objectives:
- Examine ways to stay focused.
- Define resources to rejuvenate.
- Discuss tips and tricks of Ki.
CEUs: 1
Instructor: Brian Van Bower
Course Fee: $39/member and $79/non-member.
A vibrant aquatics program is one where team members are inspired and empowered to deliver high-quality programs and services. This takes a commitment to identifying, coaching, and mentoring key team leaders who then can influence their peers and encourage a culture both of safety and success. Join us as we explore proven strategies to engage your team and elevate your program to the next level.
Learning Objectives:
- Identify effective methods of building and engaging teams.
- List three ways to improve training through the use of peer mentors.
- Learn how cultivating effective team leaders improves guest service, emergency response, and daily operations.
CEUs: 1
Instructors:
- Shawn DeRosa
- Joey Rusnak
Course Fee: $39/member and $79/non-member.
This online course trains staff to recognize, report, and prevent incidents of sexual harassment in the workplace. Sexual Harassment for Employees training focuses on the below learning objectives, while the online format allows students to learn at their own pace.
Learning Objectives:
- Define sexual harassment.
- Identify behaviors that might be considered sexual harassment.
- Identify the steps an employee should take if harassment occurs.
- Identify actions that can help prevent sexual harassment in their workplace.
- Identify management responsibilities in responding to a harassment complaint.
- Define retaliation and identify examples.
CEUs: 2
Course Fee: $50/member and $99/non-member.
During this session, Attorney Steven Getzoff will examine ways to protect your business from the common liability traps. Students will review contracts and warranties, discuss consumer fraud issues, and identify employment laws and regulations.
CEUs: 1
Course Fee: $39/member and $79/non-member.
